Consultant Salesforce Marketing Cloud BA

About Us

Infosys is a global leader in next-generation digital services and consulting. We enable clients in 56 countries to navigate their digital transformation. With over three decades of experience in managing the systems and workings of global enterprises we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills expertise and ideas from our innovation ecosystem.

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Consultant Salesforce Marketing Cloud Business Analyst

• Engage with client business and marketing stakeholders to understand campaign personalization and customer engagement needs
• Elicit analyze and document business requirements; translate them into functional specifications user stories and acceptance criteria
• Define and document endtoend customer journeys and campaign workflows using Salesforce Marketing Cloud
• Act as a functional bridge between client teams and Infosys technical teams
• Support solution design across:
  
  • Journey Builder
  • Email Studio
  • Automation Studio
  • Contact Builder
  • Mobile Studio
• Drive UAT planning coordination defect triaging and business signoff
• Ensure adherence to Infosys delivery standards data privacy consent management and compliance requirements
• Support golive activities postproduction stabilization and continuous optimization initiatives

• 5 years of experience as a Business Analyst in CRM Digital Marketing or Salesforce programs
• Strong functional expertise in Salesforce Marketing Cloud
• Solid understanding of customer segmentation campaign orchestration and personalization strategies
• Experience working in Agile delivery models with distributed teams
• Strong documentation communication and stakeholder management skills
• Bilingual - English and Japanese

• Salesforce Marketing Cloud Consultant or Administrator certification
• Exposure to Salesforce Data Cloud or Sales / Service Cloud
• Experience working on largescale transformation programs

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