We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.
The Web Marketing Team at Plaid is a collaborative user-first team that partners closely with Product Engineering Design Sales and Marketing to bring Plaids solutions to market and scale their adoption globally.
Were looking for a Web Marketing Lead to own and evolve into a best-in-class growth engine spanning product discovery education and conversion. This role is responsible for defining how millions of developers businesses and consumers experience Plaid for the first time and how we turn that interest into product adoption qualified pipeline and revenue.
Sitting within the Growth Marketing organization youll operate at the intersection of marketing product and data treating the website as a dynamic experiment-driven product. Youll define strategy drive execution and build a high-performing team that continuously improves the end-to-end web journey from first touch through activation. This includes owning Plaids organic search and answer engine presence ensuring we show up where developers and businesses are actively looking for solutions. This is a hands-on leadership role for someone equally comfortable in a strategy doc and a CMS and who gets genuinely excited about turning website data into conversion lift.
Responsibilities
Own as a Growth and Revenue Engine
Define the growth strategy and roadmap for owning performance across product pages docs entry points campaign landing pages and conversion surfaces while partnering with Brand Content and Design on the vision and experience for flagship pages like the homepage.
Be directly accountable for website-sourced pipeline conversion and key revenue metrics.
Optimize performance across key surfaces including homepage product pages docs entry points campaign landing pages including event registration and our blog.
Act as the internal expert on web performance user journeys and competitive benchmarks setting the bar for what great looks like.
Lead and Scale a High-Performing Team
Build manage and develop a world-class web marketing team across strategy operations SEO/AEO content management and experimentation.
Foster a culture of ownership velocity and continuous learning.
Establish clear goals processes and operating rhythms to drive impact running structured workflows that keep the team moving quickly without sacrificing quality.
Drive Experimentation and Continuous Optimization
Build and scale a rigorous experimentation program to improve conversion activation and self-serve growth.
Lead development of hypotheses testing strategies and measurement frameworks forming hypotheses running tests and iterating fast.
Drive operational excellence through scalable systems including automation of page creation testing and optimization workflows.
Improve End-to-End User Journeys
Shape the full web experience from first visit through signup demo request or sales engagement.
Optimize for both developer audiences (self-serve docs-driven journeys) and business buyers (solution evaluation and sales handoff).
Use user research behavioral analytics and market insights to inform messaging information architecture and UX across the site.
Identify and remove friction across acquisition education and conversion flows.
Own and develop central web narrative strategy
Develop a centralized approach to storytelling through our website including our homepage experience and iterating on Plaids story through the lens of web.
Partner with Product Marketing to translate product strategy and positioning into clear high-impact web experiences bringing together different product areas into cohesive plans
Collaborate with Product Engineering and Design to prioritize and ship improvements to site experience and infrastructure.
Work closely with Growth Marketing and Sales to improve campaign performance and pipeline conversion.
Collaborate with the Brand team to maintain visual and narrative consistency across .
Drive Technical Excellence
Own the web tech stack (CMS tag management analytics instrumentation) ensuring proper GTM setup pixel management and event tracking.
Ensure SEO/AEO best practices are built into every web initiative: technical hygiene structured data page speed and content architecture.
Work with RevOps and Marketing Ops to ensure web form integrations lead routing and attribution are functioning cleanly.
Qualifications
Must have requirements
10 years of experience in growth marketing web marketing or product-led growth roles with increasing leadership responsibility.
Proven track record of owning and scaling a website as a measurable growth and revenue channel you can point to specific CRO wins organic traffic improvements or conversion rate lifts youve owned end-to-end.
Experience driving pipeline conversion and product adoption through web optimization and experimentation.
Strong leadership experience including building and managing high-performing teams.
Deep expertise in web analytics (GA4 Mixpanel or similar) A/B testing platforms (Optimizely VWO or similar) and experimentation frameworks.
Experience working cross-functionally with Product Engineering Design and Sales.
Excellent cross-functional communication skills you can translate web strategy into terms that resonate with engineers PMMs and executives alike.
A bias toward experimentation: you form hypotheses test them and iterate quickly without needing to be perfect out of the gate.
Nice to have
Experience in B2B SaaS fintech or developer-facing products.
Familiarity with PLG and sales-assisted growth models.
Experience optimizing technical or API-driven websites with complex user journeys.
Background in SEO/AEO lifecycle marketing or growth experimentation at scale.
Experience with modern CMS and experimentation tools (e.g. Contentful Optimizely Webflow).
Working knowledge of HTML/CSS enough to diagnose issues and move faster with engineering.
- Background in international or multi-market web strategy.
Experience with CDPs (Segment) or marketing automation platforms (HubSpot Marketo).
$178800 - $241200 a year
The target base salary for this position ranges from $178800/year to $241200/year in San Francisco and New York.
The base salary range listed for this full-time position excludes commission (if applicable) equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills experience and relevant education or training.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at emailprotected.
Please review our Candidate Privacy Noticehere. We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people ...
We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.
The Web Marketing Team at Plaid is a collaborative user-first team that partners closely with Product Engineering Design Sales and Marketing to bring Plaids solutions to market and scale their adoption globally.
Were looking for a Web Marketing Lead to own and evolve into a best-in-class growth engine spanning product discovery education and conversion. This role is responsible for defining how millions of developers businesses and consumers experience Plaid for the first time and how we turn that interest into product adoption qualified pipeline and revenue.
Sitting within the Growth Marketing organization youll operate at the intersection of marketing product and data treating the website as a dynamic experiment-driven product. Youll define strategy drive execution and build a high-performing team that continuously improves the end-to-end web journey from first touch through activation. This includes owning Plaids organic search and answer engine presence ensuring we show up where developers and businesses are actively looking for solutions. This is a hands-on leadership role for someone equally comfortable in a strategy doc and a CMS and who gets genuinely excited about turning website data into conversion lift.
Responsibilities
Own as a Growth and Revenue Engine
Define the growth strategy and roadmap for owning performance across product pages docs entry points campaign landing pages and conversion surfaces while partnering with Brand Content and Design on the vision and experience for flagship pages like the homepage.
Be directly accountable for website-sourced pipeline conversion and key revenue metrics.
Optimize performance across key surfaces including homepage product pages docs entry points campaign landing pages including event registration and our blog.
Act as the internal expert on web performance user journeys and competitive benchmarks setting the bar for what great looks like.
Lead and Scale a High-Performing Team
Build manage and develop a world-class web marketing team across strategy operations SEO/AEO content management and experimentation.
Foster a culture of ownership velocity and continuous learning.
Establish clear goals processes and operating rhythms to drive impact running structured workflows that keep the team moving quickly without sacrificing quality.
Drive Experimentation and Continuous Optimization
Build and scale a rigorous experimentation program to improve conversion activation and self-serve growth.
Lead development of hypotheses testing strategies and measurement frameworks forming hypotheses running tests and iterating fast.
Drive operational excellence through scalable systems including automation of page creation testing and optimization workflows.
Improve End-to-End User Journeys
Shape the full web experience from first visit through signup demo request or sales engagement.
Optimize for both developer audiences (self-serve docs-driven journeys) and business buyers (solution evaluation and sales handoff).
Use user research behavioral analytics and market insights to inform messaging information architecture and UX across the site.
Identify and remove friction across acquisition education and conversion flows.
Own and develop central web narrative strategy
Develop a centralized approach to storytelling through our website including our homepage experience and iterating on Plaids story through the lens of web.
Partner with Product Marketing to translate product strategy and positioning into clear high-impact web experiences bringing together different product areas into cohesive plans
Collaborate with Product Engineering and Design to prioritize and ship improvements to site experience and infrastructure.
Work closely with Growth Marketing and Sales to improve campaign performance and pipeline conversion.
Collaborate with the Brand team to maintain visual and narrative consistency across .
Drive Technical Excellence
Own the web tech stack (CMS tag management analytics instrumentation) ensuring proper GTM setup pixel management and event tracking.
Ensure SEO/AEO best practices are built into every web initiative: technical hygiene structured data page speed and content architecture.
Work with RevOps and Marketing Ops to ensure web form integrations lead routing and attribution are functioning cleanly.
Qualifications
Must have requirements
10 years of experience in growth marketing web marketing or product-led growth roles with increasing leadership responsibility.
Proven track record of owning and scaling a website as a measurable growth and revenue channel you can point to specific CRO wins organic traffic improvements or conversion rate lifts youve owned end-to-end.
Experience driving pipeline conversion and product adoption through web optimization and experimentation.
Strong leadership experience including building and managing high-performing teams.
Deep expertise in web analytics (GA4 Mixpanel or similar) A/B testing platforms (Optimizely VWO or similar) and experimentation frameworks.
Experience working cross-functionally with Product Engineering Design and Sales.
Excellent cross-functional communication skills you can translate web strategy into terms that resonate with engineers PMMs and executives alike.
A bias toward experimentation: you form hypotheses test them and iterate quickly without needing to be perfect out of the gate.
Nice to have
Experience in B2B SaaS fintech or developer-facing products.
Familiarity with PLG and sales-assisted growth models.
Experience optimizing technical or API-driven websites with complex user journeys.
Background in SEO/AEO lifecycle marketing or growth experimentation at scale.
Experience with modern CMS and experimentation tools (e.g. Contentful Optimizely Webflow).
Working knowledge of HTML/CSS enough to diagnose issues and move faster with engineering.
- Background in international or multi-market web strategy.
Experience with CDPs (Segment) or marketing automation platforms (HubSpot Marketo).
$178800 - $241200 a year
The target base salary for this position ranges from $178800/year to $241200/year in San Francisco and New York.
The base salary range listed for this full-time position excludes commission (if applicable) equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills experience and relevant education or training.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at emailprotected.
Please review our Candidate Privacy Noticehere.
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Posted on:
5 hours ago
Vacancies:
1 Vacancy
