Digital Marketing Analyst

Job Title

Job Description

The Digital Marketing Analyst drives data-based decision making across Health Systems Marketing by delivering digital performance insights measurement frameworks and optimization recommendations. The role unlocks the value of digital marketing web campaign and customer data to improve marketing effectiveness strengthen customer experience and support growth.

Your role:

Digital performance analytics

• Analyze website campaign channel and conversion performance to identify opportunities for optimization and growth.

• Monitor customer journeys funnel performance traffic quality engagement and conversion signals across digital touchpoints.

• Evaluate the effectiveness of digital marketing programs and provide clear recommendations to improve ROI and business impact.

Marketing measurement and reporting

• Develop and maintain recurring and ad hoc reports dashboards and visualizations for digital marketing and campaign performance.

• Define track and improve key marketing KPIs in partnership with stakeholders.

• Support marketing performance reviews with rigorous measurement insights and action-oriented recommendations.

Insight generation and optimization

• Translate data from multiple sources into actionable insights that improve campaign planning execution and post-campaign learning.

• Support test-and-learn approaches experimentation pre-post analysis and attribution thinking to strengthen performance management.

• Identify patterns anomalies and root causes in digital performance and recommend improvement actions.

Data and martech enablement

• Work with tools and platforms such as Google Analytics Google Ads Salesforce BI tools and other relevant marketing technologies.

• Help ensure data quality measurement consistency and proper interpretation of reporting outputs.

• Contribute to documentation of dashboards metrics and reporting logic to improve transparency and reuse.

Cross-functional partnership

• Partner with Digital Campaign Activation Web Customer and Commercial stakeholders to understand business questions and deliver insight-led recommendations.

• Collaborate with Marketing Insights & Analytics (MI&A) colleagues and business partners to connect digital analytics with broader customer campaign and commercial priorities.

• Communicate findings clearly to both technical and non-technical audiences.

Youre the right fit if:

• Bachelors degree in Marketing Business Analytics Statistics Economics Mathematics or a related field.

• Minimum 2 years of experience in digital marketing analytics marketing performance reporting or commercial analytics.

• Hands-on experience with web and digital analytics platforms reporting tools and dashboarding solutions.

• Strong analytical and problem-solving skills with the ability to interpret complex datasets and turn them into clear recommendations.

• Experience working in cross-functional matrixed environments with multiple stakeholders.

• Strong communication and presentation skills.

• Fluency in English.

Preferred Qualifications

• Experience in B2B healthcare or health technology marketing.

• Experience with attribution experimentation marketing ROI analysis and customer journey analytics.

• Familiarity with CRM first-party data and audience/customer analytics.

• Knowledge of SQL APIs BigQuery Python or advanced analytics methods is a plus.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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