Paid Search Manager

We are seeking aperformanceobsessed AIfirst leaderto own Caesars Digitals Paid Search and Programmatic channels. You will drivescale efficiency and competitive edgethrough modern account structures advanced automation sharp optimization and continuous experimentation across search app search and major DSPs. You will run ahighimpact performance engineand partner closely with Brand CRM/Lifecycle Product MarTech and Analytics to maximize signal quality crosschannel impact and business results. The ideal candidate bringsdeep channel mastery strategic clarity and operational pacewith a strong grasp of how AI reshapes search and programmatic and a proven ability to accelerate growth in complex environments.

Strategy & Planning:

• Translate annual FTD and revenue targets intochannelspecific strategiesfor Paid Search App Search and Programmatic with clear roles performance expectations and investment levels.
• Architectmodern AIdriven structuresfor search and programmatic queryless frameworks audiencefirst design automationforward bidding and adaptive segmentation.
• Buildintegrated multichannel plansaligned with Brand CRM/Lifecycle Product and Media to ensure optimal marginal impact and efficient crosschannel balance.
• Createscenario and pacing modelsthat anticipate regulatory changes competitive behavior and platform algorithm shifts.
• Define channel guardrails and measurement frameworks that support aggressive growth while protecting ROI.

Activation & Optimization:

• Leaddaily and weekly performance managementacross all search and programmatic campaignsdriving precision optimization across bids audiences creative placement mix and automation strategies.
• Build and run arigorous testandlearn roadmapcovering creative offers signals incrementality bidding strategies and crosschannel interactions.
• Ensure worldclassdata tagging tracking and trafficking hygiene partnering with MarTech to maximize signal quality and feed health.
• AdvanceAIdriven optimization workflowsto increase speed unlock new efficiencies and sustain competitive advantage.
• Maintain elite QA standards across campaign launches platform changes and product updates.

Budget Ownership & Financial Rigor:

• Own annual and inyear budgets for Paid Search and Programmatic ensuringdisciplined allocation and reallocationtoward highestreturn opportunities.
• Publishforecasts pacing reports and variance explanationswith a high degree of financial rigor and accuracy.
• Maintain strict spend governance including IO hygiene commitment management and reconciliation.
• Monitor and manageCPA ROAS payback windows and marginal returnsto maximize both efficiency and scale.

Agency & Parnter Leadership:

• Direct multiple agency teams (search programmatic app search) against one unified plan with clear KPIs and shared performance expectations.
• Raise the bar oncraft and excellenceinventory selection bidding practices creative fit audience sophistication and brand safety.
• Drive partner accountability by insisting ontransparency depth of insight and timely actionacross all agency deliverables.
• Build strong relationships with major platform partners (Google Microsoft DSPs) to unlock beta access new capabilities and firstmover advantages.

Cross-Functional Influence:

• Translate performance trends intocrisp executivelevel narrativeswith recommendations decisions and nextbest actions.
• Serve as the internal expert on how Paid Search and Programmatic contribute to the broader marketing mix and customer journey.

Leadership Through Change:

• Lead transformation of how Caesars Digital approaches Paid Search and Programmaticelevating talent structures standards and operating models.
• Coach specialists and agency partners to becomeelite AIfirst operatorswith high expectations for speed experimentation and accountability.
• Foster a culture that valuesclarity pace innovation measurement hygiene and relentless improvement.
• Bring stability and leadership in a fastmoving environmentanticipating issues removing barriers and pushing the organization forward.

Key Outputs (What Success Looks Like):

• ROIpositive AIdriven media plans delivering against CAC/CPA FTDs ROAS and payback windows.
• Modernchannel playbooksfor search app search and programmatic with guardrails benchmarks and testandlearn frameworks.
• Forecasts and pacing that consistently land within 23% of budget.
• Executiveready strategic readouts with clear insights decisions and nextbest actions.
• Demonstrablecapability upliftacross automation signal quality measurement creative testing velocity and agency performance.
• A more efficient modernized and competitive media engine built for scale.

• 5-8 yearsin performance/growth marketing with handson ownership of Paid Search and Programmatic at scale; experience in complex matrixed or highly regulated environments preferred.
• Deep expertise inmodern paid search structures(queryless audiencefirst automationdriven) andprogrammatic ecosystems(DSPs audience design inventory strategy optimization levers).
• Demonstrated mastery ofAIdriven optimization including bidding automation signal enhancement creative adaptation and performance modeling.
• Strong fluency inbudget planning pacing forecasting financial rigor and the metrics that govern sustainable growth (ROI marginal ROAS LTV/CAC payback).
• Provenagency leadershipexperienceholding partners to high standards driving clarity and ensuring unified execution across multiple teams.
• High technical proficiency acrossmeasurement experimentation attribution (MMM/MTA) tagging/trafficking standards app measurement and signal quality best practices.
• A track record ofchange leadershipmodernizing operating models elevating talent and raising executional standards.
• Exceptionalexecutive communication: able to translate complexity into crisp insights decisions and action.
• Bachelors degree required; gaming sports or another complex/regulatory category preferred.

Additional Requirements:

• High bar forbrand safety compliance and responsible marketing especially within a highly regulated category.

• Comfortable operating infastcycle environments(major sports moments peak seasonality market launches) when the business requires rapid response.

• Ability to work acrossmultiple brands and statebystate regulatory frameworks adapting strategies without losing speed or impact.

• Willingness to travel formarket launches partner meetings business reviews and onsite leadership sessions.

• Strong commitment todata integrity measurement hygiene and platform accuracy ensuring decisions are grounded in reliable signals.

• Operates with acontinuousimprovement mindset always raising the bar on automation experimentation and crosschannel effectiveness.