Vice President, Visual Merchandising
Carlsbad, CA - USA
Job Summary
Vuori is seeking a visionary strategic retail leader to define and elevate how our brand comes to life across both owned retail and wholesale partner environments. As Vice President of Visual Merchandising you will set the global creative and strategic direction for Vuoris visual expression ensuring our product storytelling and brand standards are executed with clarity consistency and commercial impact wherever the brand shows up.
This role sits at the intersection of brand product retail execution and wholesale partnership. You will own the global visual merchandising strategy establish the creative standards that define Vuoris in-store experience and ensure those standards are translated into clear scalable guidelines for both owned stores and strategic wholesale partners. As Vuori continues to grow domestically and internationally this role is critical to protecting and elevating brand integrity at scale.
As a key member of the Retail leadership team you will partner closely with leaders across Brand Product Merchandising Wholesale Retail Operations Planning and Store Design to ensure Vuori delivers a bestinclass customer experience while driving productivity growth and longterm brand equity.
What youll get to do:
Global Visual Strategy & Brand Expression
- Define and lead the global visual merchandising vision for Vuori across all owned retail stores
- Establish the creative standards that guide how product storytelling and brand come to life in physical environments
- Ensure a consistent elevated brand expression across all global retail locations
- Continuously evolve visual standards to reflect Vuoris brand evolution product innovation and international growth
- Drive innovation in floor sets styling mannequin strategy fixtures and storytelling that differentiates Vuoris instore experience
Wholesale & Partner Brand Expression
- Own the visual brand expression of Vuori across wholesale and strategic partner environments including key accounts such as REI Nordstrom and future global partners
- Define and deliver clear visual merchandising brand guidelines standards and toolkits that translate Vuoris retail vision into scalable wholesale execution
- Establish creative guardrails for how Vuori product fixtures signage and storytelling show up in partner doors ensuring consistency quality and brand integrity
- Serve as the final visual authority for wholesale VM decisions balancing brand elevation with partner realities and commercial goals
- Partner closely with Wholesale Brand and Marketing to align seasonal storytelling product priorities and launch moments across owned and nonowned environments
Creative Leadership & Vision
- Set the creative bar for the organization inspiring teams to deliver bestinclass visual work
- Translate brand and product narratives into compelling commercial instore storytelling
- Anticipate visual opportunities and proactively bring forward ideas that elevate the customer experience
- Balance art and commerce ensuring visual presentation drives both inspiration and sellthrough
- Stay deeply connected to the competitive landscape global retail trends and evolving customer expectations
Global Execution & Operating Model
- Build and lead a scalable global visual merchandising organization capable of supporting rapid fleet growth
- Develop visual tools systems and communication frameworks that enable consistent execution across regions and channels
- Ensure field teams and partners have clear direction resources and training to deliver visual standards
- Create strong feedback loops between stores partners and headquarters to continuously refine execution
- Establish rhythms that support seasonal transitions launches and new store openings
CrossFunctional Leadership
- Partner closely with Brand Product Merchandising Wholesale Planning Store Design and Retail Operations to ensure visual strategy supports broader business priorities
- Align product launches seasonal storytelling and store experiences across owned and wholesale channels
- Influence crossfunctional decisionmaking related to store presentation product density and customer experience
- Serve as a senior leadership voice shaping the future of Vuoris physical brand experience globally
Commercial Impact & Business Leadership
- Ensure visual merchandising strategies drive productivity sellthrough and customer engagement
- Use business insights and store performance data to refine visual strategies across channels
- Own visual merchandising investment priorities with strong financial and operational discipline
- Pressuretest major initiatives to ensure they are strategic scalable and valueaccretive
- Connect visual strategy to broader company goals around growth brand strength and customer loyalty
Organizational Leadership
- Build lead and develop a highperforming global visual merchandising team
- Set clear expectations for creative excellence accountability and leadership behaviors
- Develop talent pipelines and succession plans for critical visual roles
- Foster a culture of collaboration creativity and strong crossfunctional partnership
- Ensure the VM organization is structured to support longterm global growth
Qualifications :
Who you are:
- 15 years of progressive visual merchandising leadership experience within premium retail lifestyle fashion or performance apparel
- Proven experience setting visual strategy and creative direction at scale not just executing directives
- Experience developing and governing visual merchandising standards across owned retail and wholesale or partnerled environments
- Strong creative point of view with the ability to translate brand vision into clear executable standards
- Demonstrated ability to balance creative vision with operational excellence
- Strong commercial mindset with a deep understanding of how visual merchandising drives retail performance
- Exceptional crossfunctional leader capable of influencing senior stakeholders
- Experienced people leader with a track record of building and scaling highperforming teams
- Comfortable operating in a highgrowth fastpaced retail environment
- Passion for brand storytelling retail innovation and creating meaningful customer experiences
Additional Information :
Our investment in you:
At Vuori were proud to offer the following to our employees:
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
The salary range for this role is $290000 per year - $340000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
About Company
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to ... View more