Business Executive || Centra || Kolkata

Role Objective:Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to create a positive image of USV among customers

KEY RESPONSIBILITIES

Sales Management

• Achieve and exceed assigned targets (AO) by generating new prescription & maintaining the prescription RCPA

• Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution

• Analyse sales data across products services and customers using available dashboards

• Leverage digital tools and collaborate with the Area Business Manager to integrate insights into sales planning

• Update SVL/CVL to ensure all SVL HCPs are reached according to the assigned frequency

• Follow up with HCPs to achieve desired outcomes for incremental business from both in-clinic and out-clinic activities

• Demonstrate innovative thinking and perseverance in building relationships with high-end customers including high-profile healthcare professionals corporate hospitals and modern trade partners

• Ensure conversion of non-core HCPs

• Participate in JFW sessions review meetings and cycle meetings

• Submit timely reports and feedback while adhering to compliance requirements

Supply Chain Management

• Conduct retail chemist prescription audit and update necessary records

• Coordinate with stockists by ensuring sufficient stock is available as per demand

• Ensure liquidation of near-expiry products by managing stock effectively

People and Culture

• Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues

• Participate in Learning and Development programmes

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with:Area Business Manager Regional Business Manager Zonal Business Manager Marketing

Nature of Interaction:Routine communication in connection with specified tasks and handling escalations from accounts. Communication requiring some level of diplomacy coordination synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Healthcare Professionals / Carry and Forward Agents / Stockist / Chemists/ Other Stakeholders (Paramedics Purchase Officers/Head Nurse- Team Specific)

Nature of Interaction:Influence customers through detailed technical explanations of product

JOB REQUIREMENTS

Professional Experience and Relevant Skills

• Must have minimum of six months of overall experience in Pharma sales

• Must possess excellent communication negotiation time management interpersonal skills hardworking punctual scientific knowledge

Academic Qualifications & Certifications

• Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma/Non-Science background having minimum 2 years of pharma sales experience with proven track record

Functional Competency

Customer Orientation

Achievement Orientation

Planning & Execution

Effective Communication

Exhibits Grit

Collaboration

Adaptability

Integrity and Process Compliance