Sales Enablement & Communications Manager

MW Partners is currently seeking a Sales Enablement & Communications Manager to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

Scope of Work

• Lead the planning and orchestration of ongoing enablement including establishing a consistent cadence aligning priorities across routes to market and ensuring readiness for key product updates and sales motions.
• Establish and maintain systems that connect inbound inputs from multiple teams with outbound communications to the field ensuring visibility coordination and two-way flow of information across routes to market.
• Own field-facing communications translating product and roadmap updates into clear concise messaging for sales audiences and maintaining a centralized view of what has been communicated.
• Develop and maintain core sales messaging frameworks that distill complex inputs into simple actionable narratives and ensure alignment across downstream assets and channels.
• Oversee the health of the enablement content ecosystem including content mapping lifecycle management and identification of gaps or redundancies across materials.
• Partner cross-functionally with PMM Enablement and GTM stakeholders to align on priorities gather feedback from the field and continuously measure and improve enablement effectiveness.
• Collaborate with Enablement and PMM partners to pilot new formats and channels (e.g. modular motion kits just-in-time refreshers learning paths templates) simplifying the Bill of Materials (BOM) and handle localization needs.
• Apply responsible AI to streamline content creation tagging and localization workflows.

Deliverables

• Enablement plans and communications that reflect aligned priorities and consistent messaging
• Core messaging artifacts for priority sales motions
• Maintained view of enablement content and communications across channels
• Ongoing recommendations to improve content quality clarity and usability

Success Metrics

• Consistency and clarity of sales messaging
• Adoption and usability of enablement content
• Timeliness and effectiveness of field communications
• Stakeholder alignment and field feedback
• Documentation and organization of communications and enablement materials

For a further discussion or to find out more contact Amit Kumar on or apply now.