Retention Marketing Specialist

Gurgaon - India

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Role Overview

The Retention Marketing Specialist will own all post-purchase and lifecycle communication ensuring customers come back buy more often and feel emotionally connected to the brand.

Youll blend data creativity and customer psychology to turn first-time buyers into loyal Estailo customers.

Key Responsibilities

1. Lifecycle & CRM Ownership

Own end-to-end email WhatsApp SMS and push notification strategy
Build and optimize flows:
- Welcome
- Abandoned browse & cart
- Post-purchase education
- Repeat purchase nudges
- Win-back & reactivation
Segment users based on behavior RFM AOV and category interest

2. Revenue & Repeat Growth

Drive improvements in repeat purchase rate LTV AOV and frequency
Plan monthly and weekly retention calendars aligned with launches & offers
Run personalized offers bundles and replenishment nudges (e.g. styling-based)

3. Copy Creative & Testing

Write or guide high-converting CRM copy aligned with brand tone
Test subject lines CTAs send times offers and creatives
Collaborate with creative & design teams for visuals

4. Customer Insight & Feedback Loop

Use reviews returns CS tickets and NPS insights to improve messaging
Identify drop-offs and friction points in the customer journey
Feed insights back to growth product and brand teams

5. Analytics & Tools

Track and report on key metrics: open rate CTR conversion revenue per send
Work with tools like Klaviyo MoEngage CleverTap WebEngage (any one is fine)
Ensure compliance with opt-ins and best practices

Role Overview The Retention Marketing Specialist will own all post-purchase and lifecycle communication ensuring customers come back buy more often and feel emotionally connected to the brand. Youll blend data creativity and customer psychology to turn first-time buyers into loyal Estailo cust...