Digital Platforms and Innovation Manager

The City of Johnson City Tennessee is accepting applications for the position of Digital Platforms and Innovation Manager with the Communication and Engagement department. This position performs advanced professional and technical work in support of the Citys Communications and Engagement program through the development implementation optimization and maintenance of user-facing digital platforms systems and communication technologies. Work involves improving digital service delivery enhancing public access to information and increasing operational efficiency through automation integration and the strategic use of emerging technologies.

This is an on-site position. Interested applicants are encouraged to review the full job description for a complete overview of the role responsibilities and qualifications.

The position is responsible for both the day-to-day operation of digital communications systems and the development of innovative solutions to support City services public engagement and internal workflows. Performs related duties as assigned.

Distinguishing Features of the Class: This is an advanced-level multidisciplinary position within the Communications and Engagement Department responsible for digital platform management technical systems support and innovation in communications delivery. The incumbent serves as a lead technical resource for user-facing digital systems and communications technologies exercising a high degree of independent judgment initiative and problem-solving.

Responsibilities include oversight and enhancement of websites web-based applications social media systems digital message boards audio/visual systems and related technologies as well as the development of automation tools and lightweight applications to improve efficiency and customer service delivery.

This position focuses on business-facing digital solutions and communications technologies and does not include responsibility for core IT infrastructure cybersecurity or enterprise systems. The role works closely with the Information Technology Department to ensure alignment with organizational standards security requirements and long-term sustainability.

Work is performed under the supervision of the Director of Public Affairs.

Essential Functions of Position:

Digital Communications Systems Operations

• Assists in the development coordination scheduling implementation and updating of content for websites social media platforms digital message boards the governmental access channel and other web-based applications
• Maintains and updates City websites and digital communication platforms to ensure accuracy usability and accessibility
• Coordinates and implements enhancements to websites and digital information systems
• Utilizes analytics tools (e.g. Google Analytics and platform insights) to evaluate performance and provide recommendations for improvement
• Develops maintains and updates reports databases and performance tracking systems
• Maintains digital media libraries of recorded broadcasts and departmental content
• Acquires and enhances digital images for use in web and print communications

Technical Systems Support & Audio/Visual Operations

• Coordinates and performs installation testing maintenance repair and troubleshooting of audio/visual and digital media equipment and systems
• Provides technical support for live recorded and rebroadcast productions including multi-camera operations and streaming
• Coordinates scheduling setup and breakdown of audio/visual equipment for on-site and off-site events
• Maintains inventory of digital media equipment systems and software
• Performs preventative maintenance to ensure optimal system performance
• Supports production crews and internal users as needed
• Serves as liaison between Communications and Engagement and Information Technology for digital systems and technical needs

Digital Platforms & User Experience

• Oversees and enhances user-facing digital platforms including websites forms and interactive tools
• Improves usability accessibility and functionality of digital services to better serve internal and external audiences
• Supports development and implementation of user-centered digital solutions to improve customer experience

Automation & Process Improvement

• Identifies opportunities to automate workflows reporting and content distribution
• Designs and implements automation tools and process improvements to increase efficiency and scalability
• Develops lightweight user-focused digital tools and applications to support departmental operations and public service delivery

Innovation & Emerging Technologies

• Researches evaluates and pilots emerging technologies including AI-assisted and agentic systems to enhance communications and customer service
• Develops prototypes and proof-of-concept solutions in controlled environments prior to broader implementation
• Recommends innovative approaches to improve service delivery engagement and operational effectiveness

Analytics & Performance Optimization

• Analyzes data from digital platforms to assess performance and inform strategy
• Develops dashboards and reporting tools to support data-driven decision-making
• Provides recommendations to improve reach engagement and user experience

Training Documentation & Governance

• Develops training materials and provides guidance to staff on digital tools systems and best practices
• Creates and maintains documentation to ensure long-term sustainability and continuity of systems
• Ensures all implemented solutions align with City IT policies security standards and governance practices

Collaboration & Strategic Support

• Collaborates with Communications and Engagement staff to support campaigns initiatives and special projects
• Provides technical consultation on digital platforms tools and implementation strategies
• Participates in planning and execution of City communication initiatives and public engagement efforts

Required Knowledge Skills and Abilities: General and advanced knowledge of public relations and Engagement principles practices and procedures as applied to digital communications; strong knowledge of web technologies content management systems and digital platforms; knowledge of social media management and analytics tools; knowledge of audio/visual systems and digital media production equipment; working knowledge of programming scripting or automation tools; familiarity with emerging technologies including AI-assisted tools.

Ability to design develop and implement user-focused digital solutions; ability to troubleshoot and resolve technical issues across systems and platforms; ability to analyze data and provide actionable recommendations; ability to manage multiple projects and priorities independently; ability to communicate technical concepts clearly to non-technical audiences; ability to establish and maintain effective working relationships with City officials employees and the general public.

Ability to exercise sound judgment initiative and creativity in developing solutions; ability to document systems and processes for long-term sustainability; ability to work both independently and collaboratively in a fast-paced environment.

Acceptable Experience and Training: Bachelors degree in computer science information systems digital media communications or a related field with a minimum of five (5) years of progressively responsible experience in digital communications systems web development multimedia systems or related areas.

Equivalent combinations of education and experience that provide the required knowledge skills and abilities may be considered.

Pre-employment physical and background check required.

EEO

Required Experience:

Manager