Go-to-Market Strategist

About Acrisure

A global fintech leader Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together we connect clients with customized solutions across a range of insurance reinsurance payroll benefits cybersecurity mortgage services and more.

In the last twelve years Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership accountability and collaboration we equip our teams to work at the highest levels possible.

Summary

The Go-to-Market Strategist translates segmentation messaging and value propositions into actionable prescriptive Go-to-Market strategies that drive growth across products solutions and industries. This role defines multi-product narratives cross-sell and upsell motions and sales plays that clearly articulate who to target what to say and how to engage buyers effectively. The go-to-market strategist is crucial for setting the vision and aligning marketing and sales programs with each other to generate pipeline and revenue.

Operating at the intersection of strategy and execution the Go-to-Market Strategist also leads launch readiness develops sales-ready narratives and commercial toolkits and partners closely with Product Marketing Sales Sales Enablement and Field Marketing to ensure go to market plans are delivered with consistency clarity and impact.

Responsibilities:

• GoToMarket Strategy & Planning
  • Translate segmentation messaging and value propositions into clear prescriptive gotomarket strategies.
  • Define multiproduct narratives and solutionlevel positioning to support crosssell and upsell motions.
  • Develop industry and audiencespecific sales plays that guide who to target what to say and how to follow up.
  • Ensure there are customer stories to support sales plays.
• Sales Plays & Commercial Enablement
  • Create sales plays that include narrative frameworks talk tracks objection handling and customer story integration.
  • Develop commercial toolkits that equip sales teams with practical readytouse assets.
  • Partner with Sales Enablement to deliver training workshops and ongoing readiness to support adoption and execution.
• Launch Strategy & Readiness
  • Build and maintain a launch playbook for new products enhancements and solution bundles.
  • Lead crossfunctional launch readiness across strategy and execution including timelines program management and dependencies.
  • Ensure launches are aligned across Product Marketing Sales Sales Enablement and Field Marketing.
• Cross-Functional Collaboration
  • Act as a strategic partner to Product Marketing Sales Sales Enablement and Field Marketing.
  • Build strong crossfunctional relationships to align priorities drive clarity and accelerate execution.
  • Balance vision with handson delivery rolling up sleeves as needed to move work forward and actively manage the delivery of programs across stakeholders.
• Performance & Optimization
  • Lead postlaunch performance reviews to assess effectiveness capture insights and inform future gotomarket improvements.
  • Apply analytical thinking to refine segmentation plays and launch approaches over time.

Qualifications:

• Proven experience developing and executing gotomarket strategies in B2B multisolution environments.
• Strong strategic and analytical thinking paired with a structured programmatic approach to go-to-market execution.
• Ability to define clear narratives and translate strategy into practical salesready guidance.
• Demonstrated success building crossfunctional relationships and influencing without authority.
• Collaborative adaptable and visionary with a willingness to roll up sleeves to deliver.
• Excellent communication and storytelling skills both written and verbal.
• Interest in and experience experimenting with AI tools to improve efficiency and outcomes.

Education and Experience:

• Bachelors degree in Marketing Business or a related field.
• 10 years of experience in go-to-market product marketing sales enablement or related roles for B2B organizations.
• Experience supporting sales teams and launching products or solutions across multiple audiences or industries.
• Background in fintech insurance financial services SaaS enterprise software or other complex services industries is a plus but not required.
  

Why this Role Matters

The GoToMarket Strategist turns strategy into growth. By translating positioning into clear sales plays and orchestrating launch readiness across teams this role ensures Acrisure shows up in market with clarity consistency and momentumconnecting sales and marketing programs and enabling sales to execute confidently accelerate adoption and drive revenue.

Candidates should be comfortable with an on-site presence to support collaboration team leadership and cross-functional partnership.

Why Join Us:

At Acrisure were building more than a business were building a community where people can grow thrive and make an impact. Our benefits are designed to support every dimension of your life from your health and finances to your family and future.

Making a lasting impact on the communities it serves Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Childrens Hospital in Grand Rapids Michigan UPMC Childrens Hospital in Pittsburgh Pennsylvania and Blythedale Childrens Hospital in Valhalla New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks including:

• Physical Wellness: Comprehensive medical insurance dental insurance and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race color religion sex national origin disability or protected veteran status. Applicants may request reasonable accommodation by contacting .

Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

Welcome your new opportunity awaits you.