Go-To-Market and Change Management Lead

We are seeking a proactive and practiced lead to manage the Go to Market (GTM) and Change Management work for the Affinity Health & Dental Insurance transformation program. This role is critical in executing our end to end transformation ensuring successful market readiness stakeholder alignment and adoption of key changes across business and distribution channels.

The GTM & Change lead will partner closely with product distribution marketing operations and technology leadership to define the GTM strategy execute launch plans oversee change readiness and maintain strong governance while driving clarity and alignment throughout the organization.

Position Responsibilities:

GotoMarket Leadership & Delivery

• Lead the development and delivery of GTM strategies the new and enhanced Affinity insurance offering.

• Partner with product marketing and distribution teams to craft value propositions and launch playbooks for each channel.

• Partner with operations and technology to ensure our contact center as well as other operational and technical staff are ready for the transition.

• Develop and maintain an integrated GTM roadmap serving as the single source of truth for market readiness working with the operations & business PMs

• Coordinate launch activities across channels to ensure operational technical and customer-facing teams are prepared.

Change Management & Business Readiness

• Develop and execute a comprehensive change management strategy for the Affinity transformation.

• Design and deliver communication training and adoption plans to support end-user readiness.

• Conduct stakeholder analysis change impact assessments and readiness evaluations as needed.

• Guide leaders and teams on their role in promoting adoption and reinforcing change.

• Ensure that business processes customer-facing teams and partners are prepared for new products capabilities or workflows.

Process Optimization & Continuous Improvement

• Identify opportunities to streamline launch processes stakeholder engagement and communication workflows.

• Ensure GTM and readiness processes are documented scalable and aligned with best practices.

• Establish repeatable frameworks and templates for future launches.

Risk & Dependency Management

• Identify GTM and change-related risks and create mitigation strategies.

• Track dependencies across product distribution marketing technology and operations to prevent delays.

• Partner with risk compliance and legal teams to ensure activities meet regulatory and corporate standards.

Governance & Stakeholder Engagement

• Lead GTM and change management forums and represent these workstreams in broader program governance working closely with the Business Technology & Ops project managers.

• Provide clear concise updates to program leadership on launch readiness adoption progress risks and decisions required.

• Act as a trusted advisor to stakeholders driving alignment and clarity across complex and evolving workstreams.

Business Technology & Operational Alignment

• Collaborate with Business PMO Tech PMO Architecture and Operations to ensure new offerings and changes are scalable sustainable and aligned to technical capabilities.

• Validate that GTM and change requirements are integrated into product and technology roadmaps.

• Ensure cross-functional teams are fully aligned on timelines scope and success metrics.

Financial & Resource Management

• Report GTM and change performanceincluding any financials progress risks and adoption metricsto program leadership.

Leadership Competencies

• Strategic Thinking: Ability to connect product GTM and change activities to broader business strategy.

• Influence & Collaboration: Skilled at navigating cross-functional environments and influencing without direct reporting authority.

• Change Leadership: Proven ability to drive adoption and manage complex organizational change.

• Customer & Market Orientation: Strong understanding of product-market fit and distribution dynamics.

• Decision-Making Under Uncertainty: Comfortable providing direction in evolving or ambiguous environments.

Measures of Success

• Launch Readiness: Successful and timely delivery of GTM milestones and launch activities.

• Adoption & Engagement: High levels of stakeholder readiness and measurable adoption of new processes products or capabilities.

• Risk Mitigation: Proactive management of GTM and change risks.

• Stakeholder Feedback: Positive feedback on clarity communication and support.

• Quality of Outcomes: GTM and change processes optimized for repeatability efficiency and impact.

Required Qualifications:

• Bachelors degree minimum.

• Minimum 5 years of experience in insurance product program/project management strategy transformation delivery or change management ideally within insurance or financial services.

• Experience with insurance products (Affinity Group Life Health & Dental or P&C) strongly preferred.

• Strong understanding of gotomarket frameworks launch planning and market or distribution dynamics.

• Formal change management / GTM experience or certification is an asset.

• Proven ability to manage multi-workstream programs with diverse stakeholders.

• Excellent communication facilitation and executive presentation skills.

• Ability to analyze data build frameworks and translate complex ideas into clear recommendations.

• Comfortable working in dynamic environments with evolving priorities.

When you join our team:

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team well support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

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