Senior Executive, Content Strategy

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Overview

We are looking for astrategic curious and highly motivated Content Strategist Senior Executiveto join our team. This hybrid role combinescontent strategy campaign planning and client servicing with a strong focus on thesocial and influencer landscape.

The ideal candidate is someone who naturally looks for thewhybehind every brief a critical thinker who can research uncover insights and translate them intodata-led insight-driven and innovative ideasfor clients. You will play an important role in shaping end-to-end content strategy supporting creator ecosystem management and deliveringplatform-first storytellingthat drives brand relevance and cultural impact.

In this role you will work closely with the Campaign Planning and Creative teams as well as clients and external partners to develop meaningful relevant and effective campaigns. You will also help position the agency as a trusted advisor in the influencer space by sharing best practices emerging trends and new tools.

Reporting of the role
This role reports to: Strategy Lead

Key Responsibilities:

Content Strategy

• Support the development of end-to-end content strategies for social and influencer campaigns.
• Learn and use social and data tools to gather insights conduct social audits and identify strategic opportunities.
• Work closely with the Insights & Analytics and Campaign Planning teams to develop data-backed recommendations for clients.
• Collaborate with the Creative team to develop innovative relevant and platform-first ideas.
• Stay up to date with trends across major social platforms including TikTok Instagram XiaoHongShu (Red Note) Facebook YouTube and emerging platforms.

Campaign Planning & Client Servicing

• Support day-to-day client servicing and maintain professional client relationships.
• Coordinate with internal and external teams to manage timelines deliverables and workflow.
• Assist with project management by tracking deadlines gathering feedback and ensuring quality control.
• Work closely with clients and internal teams to ensure smooth campaign execution and success.
• Respond to client needs in a timely professional and solution-oriented manner.

What Were Looking For

• Strong passion for people platforms and the evolving social and influencer landscape.
• A naturally curious mindset with a strong desire to uncover insights and opportunities.
• Excellent interpersonal communication and presentation skills.
• Highly organized detail-oriented and able to manage multiple priorities.
• Comfortable working in a fast-paced agency environment and collaborating across teams.
• Strong understanding of social media platforms and digital culture.
• Excellent command of English; proficiency in Bahasa Malaysia and Chinese is a bonus.
• Proficiency in Microsoft Office tools and the ability to adapt quickly to new platforms and systems.

Preferred Experience

• 23 years of experience in a KOL agency creative agency digital agency or content/social role.
• Experience in content strategy campaign planning influencer marketing or social media management.
• Experience working with multinational brands or in an agency-client environment is an added advantage.

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