Marketing manager II

Amazon is seeking a strategic data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program business and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness engagement and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs.

Key job responsibilities
Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives including targeting segmentation messaging and channel mix
Independently manage complex multi-channel marketing initiatives to drive customer adoption engagement and business outcomes
Define and track marketing input and output metrics including open rate click-through rate conversion rate and program adoption
Drive full-funnel optimization across awareness engagement and conversion stages
Develop scalable marketing mechanisms and automation to support multiple programs and customer segments
Partner with cross-functional stakeholders to align marketing strategy execution timelines and success metrics
Analyze campaign performance and surface insights to improve marketing effectiveness
Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes
Proactively identify risks dependencies and trade-offs and drive decisions to maintain delivery timelines
Contribute to leadership reviews GTM plans and performance reporting
Improve marketing processes reporting mechanisms and operational efficiency across initiatives
Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights


- 5 years of professional non-internship marketing experience
- Experience analyzing data quantitatively and using customer research data and metrics to back up assumptions identifying opportunities and assessing the efficacy of marketing programs
- Experience working and communicating with multiple stakeholders C-level executives and cross-functional teams
- Experience developing and executing on GTM strategies that are large in scope
- Experience developing successful marketing or communications campaigns
- Knowledge of advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with Tableau preferred)
- Experience defining targeting segmentation messaging and channel strategy
- Experience managing marketing funnel metrics such as open rate click-through rate and conversion rate

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience with A/B testing especially around audience segmentation and targeting
- Experience working with cross-functional teams across business development marketing operations product development legal etc.
- Experience driving demand and managing a customer funnel across multiple channels
- Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship
- Experience working with marketing tools including email web analytics CRM and marketing automation platforms
- Masters degree or above in marketing economics business or equivalent
- Experience building scalable marketing mechanisms or automation

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