Marketing Acquisition Manager

We are heycar

Since August 2019 weve been making it easier for customers to find the right vehicle and for automotive retailers to sell them.

More recently weve been on a journey

In June 2025 we were acquired by Volkswagen Financial Services UK (VWFS UK) and our mission is simple: build the right tech solutions for Volkswagen Group UK and its retailers so they can deliver the best possible experiences to their customers.

Were a mix of problem-solvers innovators and team players who care about doing great work and making a difference. We thrive on collaboration innovation and a shared commitment to excellence. We deliver impactful solutions at pace that put the customer at the centre.

If youre looking for a meaningful challenge and want to help shape the future of automotive experiences then read on

About the role

As the Acquisition Manager you will own all audience acquisition across heycar UK. This is the senior hands-on performance marketing role in the business responsible for delivering high-quality leads at scale across paid digital channels and commercial partnerships.

You will manage a significant proportion of the marketing budget and be directly accountable for performance. This is not a purely strategic role - we are looking for someone who is highly detail-oriented and comfortable operating within platforms day-to-day (e.g. SA360 Meta Ads Manager) continuously optimising campaigns and driving incremental gains.

Working closely with the CMO and our external performance marketing agency youll manage acquisition strategy while remaining close to execution ensuring campaigns are technically sound efficiently run and delivering against clear commercial targets.

Youll act as the central voice of acquisition across the business working with our agency in-house teams and external partners to drive performance innovation and best practice.

What youll do

• Work closely with the CMO to define and execute acquisition strategy across digital channels and commercial partnerships
• Own day-to-day campaign performance across all acquisition channels with a hands-on approach to optimisation within key platforms
• Lead the relationship with our performance marketing agency working closely with them in tools such as SA360 and Meta Ads Manager to ensure high standards of execution clear accountability and continuous campaign optimisation.
• Own forecasting budget allocation and in-week optimisation decisions to ensure delivery against targets
• Partner with product data and proposition teams to identify and implement opportunities to improve conversion and channel efficiency
• Work closely with brand and organic teams to ensure a cohesive and effective full-funnel marketing approach
• Own partner relationships across commercial lead-generation channels ensuring performance compliance and ongoing optimisation
• Ensure all campaigns are correctly tracked measured and attributed - working with analytics and engineering teams to deliver full end-to-end visibility from impression through to lead and sale
• Translate performance data into clear actionable insights for stakeholders maintaining strong visibility of results across the business

What youll need

• 5 years experience managing large-scale digital acquisition budgets in a high-growth or performance-driven environment. Direct experience in automotive is an advantage.
• Deep hands-on experience running campaigns across Google Ads / SA360 and Meta Ads Manager; this role requires someone who is comfortable working directly in-platform on a daily basis
• Strong technical understanding of tracking attribution and campaign setup including Google Analytics and Google Tag Manager
• Proven ability to optimise campaigns at a granular level to drive efficiency and performance improvements
• Experience owning budgets forecasts and delivering against clear commercial targets
• Experience managing commercial lead generation or partner channels is highly desirable
• Highly numerate and comfortable working with data tools such as Excel / Google Sheets and platforms like Hex or Looker/Tableau
• Ability to translate complex performance data into clear insights and actions for a range of stakeholders
• Strong stakeholder management skills with the ability to challenge and influence effectively
• Calm pragmatic and solutions-focused with the ability to operate effectively in a fast-paced environment

What well give you:

• Compensation: We offer a competitive salary performance based bonus
• Holidays: We want you to relax youll have 28 days off (plus bank holidays) throughout the year. We also give you an extra day off to enjoy your birthday!
• Benefits Perks: With private medical insurance learning and development opportunities and mental health support well give you the extra boost.
• Hybrid Working: We have a flexible working culture here at heycar. With hybrid working in our offices in Holborn (London) and working from home days.
• Feedback: Youll be joining more than just another scale up - our team are at the heart of everything we do; here we dont leave things unsaid we encourage honest feedback.
• A Challenge: Fast paced but not fraught. So we need you to keep up push back and question where you see fit.
• Fun: We provide a fully stocked kitchen and bar an awesome office environment and epic socials.

If youre ready to work with a creative high-performing group of people we want to hear from you.

Please apply directly to this role.

Contact : Reece Jagger for more details.