Marketing Manager

Role:Marketing Manager - Pharmacy Healthcare & Seasonal
Contract:Fixed-Term - 12 Months
Location:Nottingham Beeston
Recruitment Partner:Kershia Broughton

Are you ready to make a difference in the world of healthcare marketing An exciting opportunity has arisen within the Boots Ireland Marketing Team for aMarketing Manager - Pharmacy Healthcare & Seasonal. This role is pivotal in shaping and delivering our marketing agenda across our most commercially critical areas including leading flagship seasonal campaigns and driving support for healthcare and pharmacy propositions.

Youll be accountable for shaping and delivering the full marketing agenda across our most commercially critical areas such as leading the flagship summer and Christmas seasonal campaigns and driving continuous high-value support for healthcare pharmacy and value propositions whilst also overseeing the ISM workstreams as part of our boarder growth strategy.

What youll be doing:

As a Marketing Manager you will work collaboratively across all of Boots iconic categories and brands tailoring marketing activities to resonate with our local Irish audience. You will report to the Director of Marketing and manage a team of two located in Dublin ensuring that our campaigns are not only successful but also aligned with our strategic goals.

Key responsibilities:

• Develop and deliver a comprehensive cross-category marketing plan.

• Assess the healthcare commercial calendar and opportunities to maximise impact.

• Collaborate with the Republic of Ireland (ROI) Pharmacy team on business priorities service and proposition development to ensure customer-first communications.

• Create bespoke localised campaigns based on the needs of the ROI business.

• Collaborate with ROI commercial teams to understand which priorities and initiatives should be supported through the year.

• Partner with media PR and creative agencies to optimise campaign components.

• Drive reporting and post campaign analysis sharing this with the wider business as required.

• Partner with Boots UK In-Store Marketing teams to agree and deliver all sales plan activities development and messaging including print and digital screen content.

• Collaborate with legal/regulatory affairs to ensure all activity is in line with the needs of the Irish market and that we are compliant with local laws and regulations across all areas.

What youll need to have (our must-haves):

• In-depth cross-channel marketing expertise preferably in retail.

• Strong understanding of customer behaviour customer journeys and data insights.

• Demonstrable commercial and strategic knowledge for executing multichannel campaigns simultaneously.

• Excellent stakeholder management skills at all levels and ability to build strong relationships.

• Financial literacy and budget management.

• Want and ability to travel to Ireland (every 6-8 weeks) for team agency and store visits.

It would be great if you also have:

• Experience in the Irish retail and healthcare market is a plus.

Where your brilliance can take you:

At Boots we believe in nurturing talent and providing opportunities for growth. Your career development routes can be tailored to your aspirations ensuring you thrive in your role and beyond.

Rewards designed for you:

• Boots Retirement Savings Plan (up to 6% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

Theres lots more in our benefits and discounts MyBoosts there to give you that little lift in your everyday. Find out more at Exclusions may apply; eligible roles only.

A bit about us:
At Boots Ireland were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Whats next
If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time we are open to discussing part-time and job share options. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you be at your best.

We hope to hear from you soon.
Be brilliant with Boots.

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