Programmatic Manager, Entertainment (Studio Entertainment Experience Required)

About the Role

We Are Rosie is seeking a Programmatic Manager to plan execute and optimize the Clients programmatic display and video campaigns across the studios 2026 theatrical release cycle. This is a hands-on execution role and the right candidate is platform-fluent moves fast and knows how to translate entertainment audience strategy into effective programmatic buys.

This is a part-time engagement (20 hrs/week) that runs through December 31 2026. The candidate must be able to work with minimal oversight and deliver results within theatrical campaign windows.

Prioritized Responsibilities

Campaign Execution & Platform Management

• Translate client campaign objectives into programmatic activation strategies including defining target audiences and sourcing relevant inventory opportunities
• Set up launch and optimize programmatic display and video campaigns across DSPs (DV360 The Trade Desk or equivalent)
• Manage audience segmentation targeting strategy and bid management aligned to theatrical release windows
• Own day-to-day trafficking creative rotation and pacing across programmatic buys
• Collaborate with agency teams and publishers to source evaluate and implement PMP and open exchange deals that provide high-quality brand-appropriate inventory
• Coordinate with the Activation Director on cross-channel alignment and budget pacing
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time
• Support and oversee junior team members on day-to-day execution tasks and campaign quality standards as needed

Optimization & Performance

• Monitor campaign performance daily and make real-time optimizations to meet delivery and efficiency targets
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns
• Identify underperforming segments and adjust targeting creative or bid strategy accordingly
• Implement brand safety controls frequency capping and viewability standards appropriate for a studio entertainment brand

Reporting & Stakeholder Communication

• Pull and compile regular programmatic performance reports
• Contribute to cross-channel campaign dashboards and weekly client updates
• Keep key stakeholders including the Activation Director and agency account teams informed on campaign performance via regular and ad hoc reporting and status meetings
• Flag issues anomalies and optimization wins proactively

Reporting & Stakeholder Communication

• Develop strong working relationships with members of the broader digital account team including planning investment operations and analytics
• Serve as the programmatic point of contact within the integrated campaign team during active release windows

Qualifications :

• 3 years of programmatic buying experience at a media agency or in-house team
• (Required) Experience running campaigns for entertainment theatrical or studio clients
• Hands-on proficiency with DV360 The Trade Desk or comparable DSP platforms
• Strong understanding of audience targeting strategies PMPs and open exchange buying
• Comfortable managing and pacing campaigns under tight release-window timelines
• Advanced Microsoft Excel proficiency; experience with data visualization tools or analytics platforms a plus
• Detail-oriented and reliable able to flag and resolve trafficking issues without prompting
• Part-time availability (20 hrs/week) confirmed before engagement
• Bachelors degree in Business Analytics Marketing Communications or Advertising or equivalent professional experience

Key Characteristics

• Pedigree: Platform-native programmatic practitioner with proven experience executing entertainment and studio campaigns.
• Passion: Energized by the craft of precise audience targeting and the fast pace of entertainment campaign windows.
• Potential: A self-sufficient executor who can manage active buys surface insights and escalate risks all while operating part-time with minimal oversight.
• Play: Organized proactive and responsive. Checks dashboards without being asked shows up prepared with context and holds junior team members to the same standard.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract