Paid Search Manager, Entertainment (Studio Entertainment Experience Required)

About the Role

We Are Rosie is seeking a Paid Search Manager to build manage and optimize Google and Bing paid search campaigns in support of the Clients 2026 theatrical release cycle. This role requires someone who understands the unique search behavior patterns around film releases (trailer drops title awareness ticket purchase intent etc.) and can activate quickly to capture demand at every stage.

This is a part-time engagement (20 hrs/week) running through December 31 2026. The ideal candidate is a seasoned SEM practitioner who can operate independently and integrate smoothly into a larger cross-channel media team.

Prioritized Responsibilities

Campaign Build & Management

• Lead day-to-day management of the Clients paid search programs including strategic approach bid recommendations execution details budget pacing and overall goal achievement
• Build launch and manage paid search campaigns across Google and Bing Ads aligned to theatrical release milestones
• Develop keyword strategies mapped to release stages awareness consideration and ticket-purchase intent
• Own ad copy writing extension management landing page alignment and quality score optimization
• Manage bidding strategies budget pacing and campaign structure across release windows
• Support and oversee junior team members on day-to-day execution tasks and quality standards as needed

Optimization & Performance

• Monitor keyword performance and search term reports daily; add negatives and expand match types as needed
• Test and iterate on ad copy extensions and bidding strategies to improve click-through and conversion rates using ROI CPA CPL and Impression Share as primary optimization levers
• Align search strategy with theatrical calendar milestones trailer launches ticket on-sale dates wide release
• Research and develop innovative tactics and workflow improvements that advance the search practice and improve campaign efficiency
• Stay current on platform updates across Google Ads Microsoft Advertising bid management tools and industry sources (SEMrush Search Engine Land eMarketer)

Reporting & Client Communication

• Deliver regular paid search performance reports tied to campaign KPIs
• Present campaign performance and strategic recommendations to the Activation Director and key stakeholders on a regular basis
• Contribute to cross-channel reporting updates
• Flag budget pacing concerns or keyword opportunities proactively

Qualifications :

• 3 years of paid search experience at a media agency or in-house marketing team
• (Required) Experience running SEM campaigns in support of entertainment theatrical releases or studio marketing
• Expert-level proficiency with Google Ads and Microsoft Advertising (Bing) including AdWords Editor and Bing Ads Editor
• Expertise in PPC optimization techniques including ROI CPA CPL and Impression Share management
• Familiarity with bid management platforms (SA360 DoubleClick Search Kenshoo Marin or equivalent)
• Experience with third-party tracking tools (Floodlight Sizmek or equivalent)
• Proficiency with analytical tools including Google Analytics and experience with SEMrush or comparable research platforms
• Strong keyword research skills and understanding of search intent mapping for entertainment titles
• Ability to write clear compelling ad copy with appropriate brand voice
• Experience presenting to and working directly with clients
• Interest in managing and mentoring junior team members; prior management experience a plus
• Bachelors degree in Business Analytics Marketing Communications or Advertising or equivalent professional experience
• Part-time availability (20 hrs/week) confirmed before engagement

Key Characteristics

• Pedigree: Search specialist with a history of running SEM for film entertainment or studio marketing campaigns.
• Passion: Obsessed with search intent and understands that behind every query is a real audience member at a specific moment in their path to the theater.
• Potential: Able to own a full SEM account independently from strategy to daily optimization while staying ahead of platform changes and bringing new efficiencies to the team.
• Play: Clean account structure clear naming conventions and performance logs that the whole team can read at a glance with the client communication skills to match.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract