Ad Sales Account Executive

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: PERM

DEPARTMENT: BBC Studios

LOCATION: London Television Centre - Hybrid

PROPOSED SALARY RANGE: 28000 London Weighting (5441) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

BONUS : 20%

ABOUT BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the worlds most sought-after TV audio and digital content.

Our ambition is to be the home of the most powerful entertaining and inspiring stories for people all around the world.

WHY JOIN THE TEAM

The Account Executive will support the London Ad Sales team by managing responses to multi-platform sales briefs (digital TV audio) setting up campaigns and working with Ad Operations on campaign implementation optimisation and troubleshooting. Working closely with multiple departments the Account Executive provides in-depth knowledge of internal processes and advertising solutions and draws on this information to educate the sales team.

Managing Multi-Platform Sales Campaigns - Pre Sales

• Work closely with Ad Sales to develop options and propose solutions in response to advertising briefs from agencies / clients.
• Provide information for proactive pitches this may be sales decks screenshots or data and insights from our Data Management Platform.
• Present proposals and media plans to clients / agencies together with the Ad Sales team.
• Review inventory availability and inform contacts in the client / agency business on placement options.
• Manage day-to-day enquiries and ensuring campaign Dropbox folders are kept up to date with our latest sales collateral.
• Develop a reputation as a trusted advisor within the sales team by providing insights on new digital products and commercial opportunities.
• For Partnership / Content campaigns - liaise with relevant content teams i.e. Editorial or Storyworks (Branded Content) to put together a content strategy and develop options and propose solutions in response to advertising briefs from agencies / clients ensuring it is aligned with the media strategy.

Launching and Implementing Campaigns Campaign Management

• Work closely with Ad Operations to set up and launch campaigns on time and in line with client expectations.
• Work closely with the wider Ad Sales Ad Operations teams Storyworks and Editorial teams on campaign management and coordination to ensure a smooth campaign fulfillment for clients and agencies
• Review revenue and inventory data to check that placements are delivering to expectations.
• Follow up with clients / agencies and internal departments to gain feedback on campaigns and address any potential issues or concerns.
• Provide regular performance reports for agencies and the sales team detailing click-through rates impression delivery etc. including a critical analysis of campaign performance based on data making recommendations for future campaigns.
• For Partnership / Content campaigns - Work closely with the Editorial and/or Storyworks teams to ensure the smooth delivery implementation and distribution of content is aligned with the media campaign.
• For Programmatic Campaigns setting up new programmatic campaigns reporting troubleshooting and optimising when necessary. Understanding of programmatic processes audience targeting and optimization strategies is preferred.

Campaign Optimisation Troubleshooting and Reporting

• With Ad Operations conduct technical troubleshooting and resolve any issues identified.
  Monitor campaign performance and optimise campaigns to increase effectiveness.
• Check that campaigns have delivered in line with insertion orders and that revenue is recognised appropriately.
• Put together End-of-campaign reports and Post Campaign Analysis decks and present these to clients/agencies.
  Liaise with finance to ensure invoices are sent correctly and on time to clients/agencies.

Client/Agency Engagement

• Establish relationships with key contacts in clients/agencies to facilitate the smooth implementation of campaigns.
• Attend industry events to establish and maintain a professional network.

Developing Professional Capability

• Agree a development plan with the Account Director to increase capability in line with business needs.
• Keep up-to-date with industry trends new product developments and the competition to develop a reputation as an advocate and advisor within the sales team.

Relationships

• Account Director - business and performance reviews coaching.
• Sales teams - responding to briefs pitching campaign reporting daily/weekly.
• Advertising Operations - campaign management new product information and troubleshooting daily/weekly.
• Clients & Agencies - Campaign Management reporting optimisation IOs daily/weekly.

YOUR SKILLS AND EXPERIENCE :

ESSENTIAL CRIERTA :

• Understanding of the media industry and platforms digital marketing in particular.
• IT literate experience and understanding especially with Microsoft Excel Dropbox and PowerPoint.
• Numerate with strong attention to detail.
• Personable and good with people

DESIRED NOT REQUIRED :

• Online ad-serving / campaign management.
• Programmatic advertising
• Inventory management.
• Experience of TV and digital ad tools including GAM Operative1 Permutive Salesforce AdLib Mydas would be an advantage.
• Understanding of digital products and solutions such as ad formats.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

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