Public Relations Lead

Role Overview

The Lead of Public Relations will lead and safeguard the external reputation of Dr. Reddys across India and global markets. This role requires navigating a complex environment spanning generics branded markets biosimilars and innovationwhere regulatory scrutiny patient impact and public trust intersect.

You will be the central authority for media engagement crisis response and narrative buildingensuring the company communicates with clarity credibility and speed across all external stakeholders.

A critical part of this role is owning real-time response to journalists managing high-stakes issues and orchestrating global PR alignment across markets during both crises and major business moments such as product launches and regulatory milestones.

Key Responsibilities

1. Enterprise Reputation & Narrative

• Define and drive a unified external narrative for Dr. Reddys across India US Europe and emerging markets
• Position the company as a trusted science-led patient-centric organisation
• Shape messaging across generics biosimilars and innovation to build a differentiated reputation

2. Media Relations & Journalist Engagement

• Build and maintain strong relationships with top-tier business healthcare and policy media globally
• Serve as the final authority on responses to journalists ensuring clarity accuracy and strategic positioning
• Lead proactive media outreach story placement and leadership visibility
• Develop structured response protocols for media queries including rapid turnaround systems

3. Crisis & Issues Management (Global)

• Own the end-to-end crisis communication frameworkanticipation preparedness response and recovery
• Lead communication during high-risk situations (regulatory actions product quality issues pricing scrutiny legal matters ESG concerns)
• Partner with Legal Regulatory Quality and Medical Affairs to ensure fully compliant and aligned responses
• Coordinate with global markets and regional teams to ensure one aligned voice across geographies
• Build and run crisis simulations and readiness programs across markets

4. Global PR Coordination

• Act as the central node connecting India HQ with PR teams/agencies across US Europe Russia/CIS and other key markets
• Ensure message consistency and contextual adaptation across regions
• Support local teams in handling market-specific media while maintaining enterprise narrative integrity
• Drive alignment during global announcements crises and cross-market product communications

5. Product Pipeline & Regulatory Communications

• Lead PR strategy for product launches approvals and key pipeline milestones
• Translate complex clinical and regulatory developments into clear compelling and compliant narratives
• Ensure readiness for high-visibility announcements across markets
• Partner with R&D Commercial and Regulatory teams to align timing and messaging

6. Thought Leadership & Executive Positioning

• Position senior leadership as credible voices in access to medicine affordability innovation and global health
• Drive high-impact platforms (interviews op-eds global forums)
• Identify strategic opportunities to shape public discourse

7. Integrated & Digital PR

• Integrate traditional media with digital social and real-time narrative tracking
• Monitor sentiment media coverage and emerging risks
• Enable rapid insight-led response mechanisms

8. Team & Agency Leadership

• Lead a high-performing PR team across India and global markets
• Manage agency ecosystem across geographies with clear KPIs and accountability
• Build capability in crisis response media handling and narrative development

Qualifications :

Qualifications & Experience

• 15 years in Public Relations / Corporate Communications with deep experience in pharmaceuticals or healthcare
• Demonstrated experience handling global crisis communications and high-stakes media situations
• Strong understanding of regulatory legal and compliance frameworks in pharma
• Experience working across multiple geographies and cultures
• Established relationships with top-tier media in India and internationally

Critical Skills

• Crisis Mastery: Ability to respond decisively calmly and strategically under pressure
• Editorial Precision: Exceptional ability to craft sharp accurate and defensible responses to journalists
• Global Orchestration: Can align multiple markets without slowing down response speed
• Narrative Craft: Turns complexity (science regulation) into clear credible communication
• Judgment: Knows what to say what not to say and when

What This Role Owns (Non-Negotiables)

• Final sign-off on all high-risk media responses globally
• Central command during crisis situations across markets
• Alignment of global messaging across product corporate and issue-based communication
• Direct engagement with top-tier journalists during sensitive situations

What Success Looks Like

• Dr. Reddys is seen as a credible transparent and responsible global pharma company
• Media interactionsespecially during crisesare handled with speed clarity and authority
• Global markets operate with tight alignment but local agility
• Product and regulatory milestones are communicated with impact and precision

Additional Information :

About the Corporate Communication Department

The Corporate Communications department at Dr. Reddys Laboratories is organizational storytellers. With a focus on fostering transparent communication both internally and externally we play a pivotal role in shaping the narrative and building strong relationships with various stakeholders.

As the pulse of information within the company our dedicated team manages a spectrum of communication channels including social media platforms internal communications the corporate website company archives and the orchestration of organization-wide events. We are at the forefront of disseminating key messages ensuring that our employees partners and the public are well-informed about the latest developments achievements and initiatives of Dr. the realm of social media we leverage digital platforms to enhance our brand presence and engage with diverse audiences. Our strategic approach to internal communications fosters a sense of belonging and alignment with the companys mission among our talented workforce. The corporate website serves as a digital hub for stakeholders providing them with up-to-date information and insights into our commitment to innovation and excellence.

Externally we are the face ofDr. Reddys cultivating relationships with the media industry influencers and the broader community. Through press releases media interactions and targeted outreach we aim to build a positive reputation for our company in the pharmaceutical landscape.

At the core of our department is the belief that effective communication is a cornerstone of organizational success. We are committed to upholding the values of Dr. Reddys promoting diversity and inclusion and ensuring that our communications align seamlessly with the strategic goals and vision of the company.

Benefits Offered

At Dr. Reddys we actively help to catalyze your career growth and professional development through personalized learning programs. The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture

Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.

For more details please visit our career website at

Remote Work :

No

Employment Type :

Full-time