Director, Brand & Experience Strategy

This is a role for someone who has never been comfortable living on just one side of the marketing equation (artorscience) becausetheyvealways needed both. The Director Performance Creative Strategy is a multi-discipline operator: equal parts analyst strategic thinker and connective force across brand media and creative teams inside and outside the agency. They move fluidly across client portfolios embedding themselves wherever performance creative strategy is needed and they leave every engagement sharper than they found it.

They are integral connective tissue between teams fluentin media and skilled at developingthe strategicbriefs test approaches content and messaging frameworks or plans needed to keep work moving with clarity and purpose. They work closely with creative and media teams to ensureaccurate high-quality execution and they stay close enough to the work to know when something needs to shift. This person has a strong command of data knowing how to organize it pull meaningful insight from it and translate those insights into clear recommendations for clients and internal teams on what to do next regardless of where that data originates.

They take an always listening and learning mindset to everything they do from tracking creative assets inmarketto reading trends or interpreting performance signals. Strong communicators and criticalthinkers theylead client and internal discussions with confidence always guiding smarter decisions and always looking for opportunities to improve marketing efforts and grow the business. This is an opportunity for someone who wants to sit at the intersection of creativity data and modern performance marketing.

Responsibilities

• Develop creative test strategies and roadmaps coordinating with creative and media teams to ensure sound execution and measurement of recommendations.

• Author creative briefs that bring together audience insight channel context andmessage direction andworking alongside creative teams throughto execution

• Build strategic deliverables beyond the briefincludingthings like learning agendascontent frameworks messaging hierarchies competitive analysis

• Establish always-on campaign listening practices: tracking creative assets in marketidentifyingwhats working and translating performance into clear optimization recommendationsto guide decisioning

• Organize and analyze data from multiple sources surfacing actionable insights and communicating next steps clearly to clients and internal teams.

• Partner with brand and media strategy teams to ensure creative is built with distribution logic and audience segmentation in mind from the start.

• Operate asconnective tissue across strategy creative media analytics and technology.

• Maintain a working understanding of DCO platforms and apply that knowledge whereappropriate forclient needs.

• Stay current on emerging tools and technologies shaping performance marketing bringing that knowledge into strategic recommendations proactively.

Qualifications

• At least 3 years of experience as a creative performance strategist working indigitalideallyacross programmatic video display and multiple social platforms or with significant depth in at least one of these areas.

• At least 5 years of total experience in performance marketing with a demonstrated ability to connect creative decisions to measurable performance outcomes.

• Experience developing a range of strategic deliverables:creative briefs test strategies content frameworksetc as well asthe judgment to know what the moment calls for.

• Strong analytical thinking with the ability to organize data from multiple sources pull meaningful insight and translate findings into clear confident recommendations for clients and internal teams.

• A track recordof collaboration withaccountcreative and media teams.

• Strong client and internal communication skills with experience leading discussions presenting recommendations andidentifyingopportunities.

• Comfortable managing across multiple accounts and client challenges simultaneously.

• Some experience with DCO platforms; deepexpertisenotrequired but familiarity with how and when to apply them is expected.

• Genuine enthusiasm for the latest tools platforms and technologies shaping performance marketing.

• Bachelors degree in a business-related or equivalent field.

• B2B2C experience and fluency in marketing research methodologies are a plus.

#LI-Hybrid #LI-MS5

Theannualsalary range for this position is $136850 - $140000.Placement within the salary rangeis based on a variety of factorsincluding relevant experience knowledge skills and other factorspermittedby law.

Benefits available with this position include:

Medical vision and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexiblepaidtimeoff

At least 15paid holidays per year

Paid sickand safeleave and

Paid parentalleave.

Dentsu alsocomplieswithapplicable state and local lawsregardingemployee leave benefits including but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Actin accordance withits plans and policies.Forfurther detailsregardingDentsu benefits please visit .

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted fornextsteps.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.

Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.