Brand Director

Our client owns a fast-scaling beauty brand. The channels are set: Shopee TikTok Shop Meta. The team is built: 14 people across strategy content creative product and influencer. The missing piece is the person who turns that machine into market share.

This role used to be called Group Brand Manager. Its now Brand Director Digital because the job outgrew the title. You own the brands voice face and P&L contribution online. Offline exists but it doesnt drive the calendar.

What Youll Actually Do

Run the in-house studio like a newsroom.

Content doesnt get approved. It gets shipped measured and iterated daily. You decide what gets made and what gets killed. Production is internal. If youve only ever briefed agencies this isnt your seat.

Make brand and performance speak the same language.

Media buying and data sit in a central Growth team. You dont manage them. You out-think with them. If a creator concept cant survive a ROAS conversation it doesnt go live. If a top-converting ad cant be explained to a customer it doesnt scale.

Lead humans not headcount.

14 people. All under you. Brand product marketing content creative influencer. Your job is to make them faster than any external shop and smarter than any freelancer. That means youre in the docs in the edits and in the 9pm this isnt working calls at least for the first two quarters.

Who Wins Here

Youve run an internal creative team inside a brand. Not worked with. Run.

Youve launched on Shopee or TikTok Shop and can talk to the drop-off between view-3s and ATC.

You read dashboards before decks and you write briefs that a 22-year-old editor can execute without a call.

Youve worked at a startup or mid-size company where you were the fallback. If youre coming from Unilever or LOréal the muscle memory is wrong.

Youre fluent in English because half your partners arent in Vietnam.

You have brand fundamentals positioning RTB architecture but you dont hide behind them when the number is red.

How Our Client Thinks

Two filters decide everything: Do you own it and Do you learn faster than the platform changes

If yes theyll bet on you. If you need committee cover or a 3-month onboarding they wont.

Process

Round 1: CMO Bring 2 campaigns you killed and 1 you saved. Well talk about why.

Round 2: CEO No slides. We test judgment not polish.

The Real Reason This Role Exists

The brand is working. The channels are working. The team is hired. Now it needs a brain that can keep all three compounding when CPMs double and trends die in 6 days.

If youve been the person executing someone elses plan at a big brand and want to be the person whose plan everyone executes talk to us.