Regional Marketing Head, APAC

UPL Limited (NSE: UPL & BSE: 512070 LSE: UPLL) is a global provider of sustainable agriculture products and solutions with annual revenue exceeding $6bn. We are a purpose-led company. Through OpenAg UPL is focused on accelerating progress for the food system. We are building a network that is reimagining sustainability redefining the way an entire industry thinks and works open to fresh ideas innovation and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14000 registrations. We are present in more than 130 countries represented by more than 10000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds post-harvest as well as physical and digital services please visit and follow us on LinkedIn Twitter Instagram and Facebook.

POSITION PURPOSE

Lead the transformation of marketing across APAC to accelerate sustainable profitable growth at scale. This role will build a high-impact marketing engine anchored in developing and scaling Power Brands driving demand and strengthening UPLs leadership in modern sustainable agriculture.

JOB ACCOUNTABILITY

• Drive Regional Growth Strategy: Define and execute a bold APAC marketing strategy that translates business priorities into scalable high-impact growth across markets crops and portfolios.

• Build & Scale Power Brands (Core Priority): Lead the identification development and expansion of Power Brands as primary growth engines ensuring strong positioning differentiation and consistent execution across APAC.

• Create a Scalable Demand Engine: Embed a customer-back approach through segmentation and insights while accelerating digital marketing CRM and analytics to improve effectiveness and ROI.

• Ensure Go-to-Market Excellence: Drive impactful product launches and portfolio activation with strong cross-functional alignment to maximize adoption and lifecycle value.

• Build a High-Performing APAC Marketing Organization: Develop a future-ready team and unified ways of working fostering a culture of ownership collaboration and One Team One Focus.

We are one team for maximum impact. One team with shared goals. We all play for the team and no one plays against the team. We have a laser-like focus on what our customers need and want on anticipating their future needs and on how we can create innovative solutions and experiences for them.

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