Defence Market Strategy Lead
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Job Summary
Fantastic challenges. Amazing opportunities.
GKN Aerospace is reimagining air travel: going further faster and greener! Fuelled by great people whose expertise and creativity sets the standards in our industry were inspired by the opportunities to innovate and break boundaries. Were proud to play a part in protecting the worlds democracies. And were committed to putting sustainability at the centre of everything we do opening up and protecting our planet. With over 16000 employees across 33 manufacturing sites in 12 countries we serve over 90% of the worlds aircraft and engine manufacturers and achieved sales of 3.35 2023. There are no limits to where you can take your career.
Job Summary
We are seeking a highly skilled and proactive Marketing Stategy Lead to lead the gotomarket (GTM) strategy for a new defence product within our European Defence portfolio.
The successful candidate will work closely with an integrated product development team comprised of: Project management Product management Business Development Engineering and leadership teams to ensure a cohesive and compelling market launch that differentiates our offering in a complex highly competitive and securitysensitive environment.
This is an initial 6-month Fixed Term Contract.
Based in the UK on a remote first contract you will be expected to conduct regular travel to sites; the majority of your travel will be to our Luton UK and Bristol UK sites.
This is an extremely rare opportunity at GKN if youre interested please apply asap.
What Youll Be Doing
Go-To-Market Leadership
Develop the endtoend GTM strategy in support of Business Development for the new defence product.
Conduct thorough market competitor and customer analysis.
Define clear value propositions and USPs grounded in customer needs.
Marketing Strategy & Content Development
Create engaging accurate and compliant marketing literature.
Develop compelling digital content.
Produce sales enablement materials.
Demonstration & Engagement Support
Design and deliver demonstration aids.
Support BD with live demonstrations exhibitions trade shows and customer events.
Ensure all materials reflect security export control and brand guidelines.
Cross Functional Collaboration
Work closely with engineering and product management to translate technical features into clear operational benefits.
Partner with Business Development to align messaging with customer engagement strategies.
Coordinate with external agencies design teams and stakeholders.
Market Insight & Reporting
Monitor market trends competitor activities and customer requirements.
Provide regular updates to leadership on GTM progress campaign performance and market intelligence.
Recommend adjustments to strategy based on insight feedback and ongoing evaluation.
What Youll Bring
Essential
- Proven experience in B2G or defence/dual use product marketing.
- Strong capability in developing GTM strategies for technical or mission critical defence products.
- Excellent written and verbal communication skills.
- Demonstrated experience creating high quality marketing collateral.
- Confidence leading cross functional teams.
- Proficiency with standard marketing tools.
- UK Security Check (SC) essential.
Desirable
- Understanding of defence procurement cycles MOD/European defence agency requirements and secure communications.
- Experience supporting live demonstrations or trade show activity.
- Knowledge of export control and classified material handling frameworks.
- Background in engineering defence technology or adjacent domains.
- UK Developed Vetting (DV) advantageous.
Personal Attributes
- Strategic thinker with strong analytical ability.
- Detail oriented with excellent organisational skills.
- Creative proactive and comfortable working in a fast paced environment.
- Able to operate with discretion and integrity in a sensitive sector.
What Well Offer
Once youre on board youll get the following perks and benefits:
- Competitive salary dependent on experience.
- Company car allowance 5500pa (pro rata)
- Industry Leading Pension Scheme well match your contributions up to 8% on a 1 : 1.5 basis.
- Life Assurance 8 x salary.
- 25 days holiday bank holidays.
- Flexible working hours including the ability to finish at 12noon on a Friday.
- Income protection.
- Shopping discounts.
- Cycle To Work Scheme.
- Employee Assistance Programme.
- Virtual GP Clinic for you and immediate family.
- A collaborative dynamic working environment.
As well as a competitive package well offer you a world of opportunity. We want to see your career fly! Well support your career progression by providing you with learning and development opportunities. Thats the beauty of being part of a global business once youre on board you never know where you career journey may take you!
Well offer you fantastic challenges and amazing opportunities. This is your chance to be part of an organisation that has proven itself to be at the cutting edge of our industry; and is committed to pushing the boundaries even further. And with some of the best training on offer in the industry who knows how far you can go
A Great Place to work needs a Great Way of Working
Everyone is welcome to apply to GKN. We believe that we can only achieve our ambitions through a coming together of diverse minds who enjoy collaborating in an inspirational environment. Through our commitment to diversity inclusion and belonging and by living our five powerful principles weve created a culture where everyone feels welcome to contribute. Its a culture that won us The Best Workplace Culture Award. By embracing and celebrating what makes us unique we encourage everyone to bring their full self to work.
Were also committed to providing an accessible recruitment process so if you require reasonable adjustments at any stage during our recruitment process please get in touch and let us know.
We arethe place where human dreams plus humanendeavour shape the future of aerospace innovation and technology.
About Company
GKN Aerospace is a global engineering group that make essential components for industries that touch lives across the globe
