VP Sales, North America MFD

WHO WE ARE

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together we empower brands to deliver smarter faster and more impactful digital experiences across the entire customer journey. Since 2009 weve partnered with 1000 global brands - Kering McDonalds Ulta Beauty LOréal Disneyland Paris and LVMH - and built a global team of 400 across Europe North America and APAC.

We are at a genuine inflection point. The merger creates the opportunity to reposition our combined offering as a full marketing suite - a credible high-performance alternative to Adobe and Optimizely. Were looking for the executive who will lead that charge in North America.

Our culture is driven by strong values:

• We bring client satisfaction

• We are impactful

• We go above and beyond

• We live one team one dream

Learn more about AB Tasty and our teams:

• About Us

• Your Journey with Us

• AB Tasty on Welcome to the Jungle

THE TEAM

Team Name & Location: The North American Sales organization based in New York covering the US and Canada markets.

Team Composition: You will lead a 40-person organization spanning the US and India including the VP of Key Account Management (15-person KAM team) . Key stakeholders include the Executive leadership team in Paris.

Role Overview: You will own the full North American commercial organization - accountable for a $40M revenue portfolio and a 15% growth target - bringing together two sales cultures post-merger under a unified go-to-market strategy.

Tech Stack: Salesforce Gong Slack Google Workspace AB Tasty & VWO platforms.

Travel: Regular client-facing presence required; periodic travel to Paris HQ and India.

YOUR MISSION

This is a builders role. You are stepping into a post-merger environment with two product lines two sales cultures and a market positioning that is still being defined. The person who succeeds here will be as comfortable building process and structure as they are closing enterprise deals at the C-suite level.

In the first 6 months:

• Conduct a full audit of the existing sales organization pipeline health and coverage model across both legacy AB Tasty and VWO teams.

• Establish a unified North American go-to-market motion aligning new business KAM on shared targets and handoff processes.

• Build direct relationships with the top 20 strategic enterprise accounts.

By month 12:

• Hit or exceed the $40M retention and expansion baseline while demonstrating measurable progress toward 15% growth.

• Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite - not just a testing tool .

• Have a stable high-performing leadership layer in place across the US and India teams.

By month 18:

• Own a fully integrated scalable commercial organization with clear career paths forecasting discipline and repeatable enterprise sales motions.

• Be a recognized voice in the North American MarTech market driving brand presence at industry events and in key enterprise conversations.

WHAT YOULL BRING

• 15 years of B2B SaaS sales leadership with a minimum of 5 years at VP level carrying direct P&L accountability for revenue of $40M and leading organizations of 30 across multiple functions and geographies.

• Post-merger or organizational integration experience - youve navigated the complexity of merging teams processes and cultures and you know how to move fast without breaking people.

• Enterprise sales expertise - you understand long complex multi-stakeholder sales cycles and have personally built and closed strategic deals at the C-suite level (CMO CDO CTO).

• Competitive market experience - you have sold against Adobe Optimizely or comparable enterprise incumbents and have a clear point of view on how to win.

• Executive-level commercial governance -you own the number. You are rigorous with pipeline management revenue forecasting and board-level reporting; you set the standard your organization follows.

• Cross-functional and cross-cultural leadership -you can align distributed teams across the US and India and build strong partnerships with Product Marketing and Customer Success to drive a cohesive go-to-market.

• Strategic builder -you have a track record of building high-performing commercial organizations from a position of ambiguity and you bring the credibility and presence to attract retain and elevate top sales talent.
  
  If you dont meet 100% of these qualifications tell us why youd still be a great fit for this role in your application!
  

WHY YOULL LOVE IT HERE

• Executive mandate: Full ownership of North America - this is a seat at the table not a middle-management position. You will have direct access to the C-suite team and meaningful influence over global strategy.

• Market timing: The AB Tasty / VWO merger creates a rare window to redefine the competitive landscape in MarTech. You will be central to how that story gets told and won in North America.

• Global platform: A truly international organization across 8 countries with the resources and ambition to match.

INTERVIEW PROCESS

1. Executive screening with Fayçal Bennegadi Talent Acquisition Lead.

2. Strategic interview with Alix De Sagazan CRO and the CEO

3. Commercial case study presentation.

4. Interview with one of our Board Member

5. Final interview with Executive Leadership.

DETAILS

• Contract: Permanent full-time

• Location: New York

• Remote: up to 3 days/week