Strategy & Performance Director

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Strategy & Performance Director

Location: Amsterdam Netherlands (hybrid)

Employment: 12-month FTC with view to extend

About the role:

Werebuilding a globalinhousestudio in Amsterdam for a leading international home appliances brand spanning categories like air fryers vacuumcleanersand coffee machines.
This studio will be the brandsglobal engine forsocialfirststrategy contentcampaignsand rollout across marketsoperatingwith the pace of an agency and the depth of aninhouseteam.

AsStrategy & Performance Directoryoullconnect brand ambition audienceinsightand measurable outcomes-whileleading and developing the team responsible for making that connection work.

Youll set the strategic and performance direction for the studio ensuring that what gets made not only looks right but delivers impact and continues to improve over time.

What you will be doing:

Leading SocialFirst Strategy & Integrated Planning

• Lead the development of socialfirst audienceled strategies for global and regional campaigns
• Partner closely with creative media and performance leads to deliver integrated communications plans
• Ensure strategies are grounded in culture platform behaviour and audience insight
• Ensure all plans are focused on driving clear brand and commercial outcomes
• Leverage AI tools to accelerate and enhance strategic development

Creative Performance & Effectiveness

• Own accountability for improving creative and content performance across channels
• Establish and embed processes for creative testing optimisation and performance measurement
• Work with data analytics and performance teams to extract actionable insights
• Build a strong learning culture where creative effectiveness informs future work
• Identify new growth opportunities through insight and performance analysis

Insight Culture & Thought Leadership

• Deliver original audience cultural and platform insights to fuel strong creative ideas
• Foster collaboration across strategy social creative and performance teams
• Build clear mechanisms for insight sharing and application
• Develop thought leadership on social culture and digital behaviour relevant to the brand and category

Team Leadership & Development

• Lead mentor and develop the team
• Provide coaching direction and quality control across strategy outputs
• Set a high bar for strategic thinking insight quality and storytelling
• Build a collaborative curious and highperforming strategy culture

Innovation AI & New Ways of Working

• Champion the use of Generative AI and proprietary tools across strategy and performance
• Identify new use cases for AI to accelerate insight generation planning and optimisation
• Ensure teams are educated inspired and upskilled in emerging technologies
• Balance innovation with rigour ensuring AI enhances decisionmaking and outcomes

What you need to be great in this role:

• Extensive experience (10 years) developing holistic digital and social strategies that drive measurable business results
• Team leadership experience
• Strong background in evaluating creative and content performance to extract meaningful insight
• Proven experience working closely with creative social and media teams within integrated environments
• Experience across different agency types (creative social media digital) is highly valuable
• Practical experience using GenAI to support strategy and performance work

Req ID: 17234
#LI-JP1 #LI-Hybrid #LI-director

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.