E-commerce Merchandise Marketing Specialist Personal Health – D2C Western Europe

Job Title

Job Description

E-commerce Merchandise Marketing Specialist

(Personal Health D2C Western Europe)

The Opportunity: More Than Just a Sale

Are you an e-commerce expert who sees the big picture We are looking for a Merchandising Marketing Manager who understands that a great digital experience is built on both sales performance and brand love.

In this dual-focus role you wont just be moving products; you will be the architect of the consumer experience on our owned branded channel.

You will balance marketing storytelling with commercial data to ensure that when a consumer visits us they dont just see a productthey find a solution that improves their health and well-being. You will act as a thought partner to Marketing Commercial and Digital leaders shaping our Consumer Direct strategy for one of Europes most iconic health technology brands across 17 countries and 14 e-commerce stores.

Your Impact & Responsibilities

Elevate the Consumer Experience

• Own the narrative: Define how the European category strategy translates into the Consumer Direct channel and drive and organize digital journeys to effectively showcase our brand vision and flagship strategy.
• Drive discovery and loyalty: Partner closely with SEO/GEO CRM and Consumer Care teams to make Philips the first choice for consumers throughout the consumers entire experience.
• Optimize through insight: Analyze how consumers move through our site and run A/B tests to continuously improve engagement conversion and average basket value.
• Brief and coordinate content: Collaborate with European Marketing and digital teams to ensure propositions are represented with precision and creativity across all digital touchpoints from on-site content to full-funnel paid media.

Drive Commercial Growth

• Own the digital shelf: Take full responsibility for the performance of specific Personal Health categories/propositions within the European Consumer Direct team.
• Inventory & Planning: Collaborate with merchandising planning who is responsible for ensuring we have the right products in stock at the right time.
• Execute with impact: Brief and run digital campaigns (for own category and cross-category) using data to make sharp recommendations for future growth.
• Promotional Strategy: Identify and launch promotional activities that drive incremental sales while safeguarding profitability and long term sustainable growth.
• Operational Excellence: Ensure all product detailsfrom pricing and categorization to upsell opportunities and content are accurate and optimized for conversion at all times.

Deliver cross-category impact

• Lead initiatives that drive operational excellence and process improvement across categories and markets leaving a last footprint beyond your own portfolio.

You are part of:

The Consumer Direct (D2C) team in the market Europe Personal Health (PH) organization. This team is responsible for the transformation and innovation in the Personal Health business of market Europe. We have a virtual diverse network organization with passionate colleagues who are energized to fulfil our purpose of improving peoples health and well-being through meaningful innovation whilst always delighting consumers via outstanding consumer engagement and digital strategies

To succeed in this role you should have the following skills and experience:

Experience & Expertise

• Bachelors degree with 5 years in e-commerce and/or digital marketing or a Masters degree with 4 years of relevant experience.
• Proven ability to manage and grow a (digital) category or brand in consumer goods space or e-retail environment.
• Track record of influencing cross-functional stakeholders and translating commercial strategy into digital execution.

Digital & Commercial Fluency

• Comfortable with e-commerce metrics (conversion basket value bounce rate LTV) and able to turn data into sharp decisive actions.
• Hands-on experience with digital media content briefing and (full-funnel) campaign execution.
• Familiarity with A/B testing frameworks Paid Media Subscription business models.

Ways of Working

• Proactive problem-solver with a continuous improvement mindset you respond quickly to change and thrive in fast-moving environments.
• Strong collaborator who can challenge inspire and align cross-functional teams around consumer-led decisions.
• Clear communicator who translates complexity into actionable direction for both commercial and marketing audiences.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.

This position can based in our office in Amsterdam The Netherlands Suresnes France or Farnborough UK.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.