Brand Marketing Manager

Since 2015 Mejuri has reimagined what fine jewelry can be in a modern worldshifting it from a traditional gift to to a personal choice rooted in self-expression.

Founded by third-generation jeweller Noura Sakkijha the brand was built on a simple idea: fine jewelry shouldnt require a special occasion and it should never come with guilt. Its about celebrating yourselfyour style your life your everyday.

Mejuri meets customers where they areonline in app and through a growing global retail footprint of 58 stores worldwide. Mejuri is also deeply committed to doing things the right way with responsible sourcing sustainable practices and philanthropic initiatives that reflect our values and long-term vision.

Brand Marketing Manager

Job Overview

In this role you will lead the development of a comprehensive brand and partnership strategy translating business goals into integrated insight-led plans that align teams campaigns and initiatives end-to-end. Acting as both a strategic lead and creative partner you will build and manage key relationships guide the creation of distinctive culturally relevant campaigns across channels and champion empathetic customer-centric experiences at every touchpoint. You will leverage deep cultural awareness and audience understanding to identify opportunities challenge thinking and drive innovation while using data and performance insights to continuously optimize impact and inform decision-making

The ideal candidate is a creatively minded culturally connected brand builder who brings both strategic rigour and entrepreneurial energy to their work. They will support the development and execution of the brand across key global markets acting as the strategic backbone across creative output through-the-line activity brand storytelling and social-first campaigns. With a clear point of view they connect audience insight and cultural relevance to tangible business impact while fostering an environment that encourages creative discussion idea generation and proactive new partnership opportunities.

What youll do

• Strategy & Identification
  Own and evolve a comprehensive partnership and brand strategy aligned to business goals. Build integrated plans across programmes and initiatives connecting priorities managing dependencies and driving critical trade-offs to maximize regional and global impact.
• Integrated Planning & Strategic Leadership
  Lead and refine the integrated marketing plan ensuring alignment across teams campaigns and brand activity. Bring strategic rigour commercial acumen and customer-centric thinking across all projects. Drive end-to-end strategic workfrom problem framing and analysis to insight development and actionable recommendations.
• Relationship Management
  Serve as the brand lead building long-term value-driven relationships. Act as a strategic sparring partner constructively challenging stakeholders to elevate thinking and improve outcomes while advocating for empathetic human-centered brand experiences that engage customers at the right moment.
• Campaign Execution
  Lead the development and delivery of marketing campaigns across omni events and co-branded content. Guide creative teams to craft beautiful impactful work pushing both creative and strategic boundaries to ensure output is distinctive culturally relevant and aligned with brand ambition.
• Performance Analysis & Insights
  Assess market trends identifying emerging threats and opportunities to inform strategic decisions. Deliver clear insight-driven reporting presentations and decision documents while continuously optimizing work to better meet customer needs and behaviors.
• Cultural Insight & Brand Alignment
  Stay deeply attuned to cultural trends across fashion lifestyle design beauty and adjacent spaces. Use this perspective to identify white-space opportunities evaluate brand fit and shape partnerships that feel authentic differentiated and forward-thinking.

Key Performance Indicators:

Brand Awareness Brand Relevancy and Brand SentimentEngagement ValuePR EMVBrand Partnership RevenueRetail and Digital TrafficBrand search

What youll bring to the team

• Minimum experience: 710 years in brand/partnerships/marketing with 35 years leading crossfunctional or senior strategic work in a matrix/global environment.

• Strong portfolio/case studies demonstrating endtoend brand campaigns and measurable partnership outcomes.

• End to end project leadership experience

• Budget ownership: Experience managing multimillion dollar budgets and optimizing spend across channels.

• Commercial acumen: Track record of setting/meeting KPIs (brand metrics ROI revenue partnerships-driven sales)

• Production knowledge: Experience with creative production pipelines and timelines (content video experiential).

• Contracting & negotiation: Comfortable structuring deals negotiating terms and working with legal/procurement.

• Agency/vendor management: Experience leading agencies creative partners and external production teams.

• Experience in retail/wholesale DTC ecommerce or beauty/fashion verticals.

• Global market experience and local market activation knowledge.

• A minimum of four weeks vacation plus personal days and three religious/cultural observance days.
• A hybrid work model for all corporate roles
• Mejuri Passport which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits including mental health coverage and generous personal and sick days for our full-time employees. We also offer bereavement leave including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80% as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.
• A generous product discount!

At Mejuri our success is driven by a strong commitment to our Purpose and Values. Theyre the foundation of our operations defining how we show up solve problems and accomplish incredible thingstogether.

Our strength comes from each team members dedication to embracing and embodying these Values daily. This isnt merely a duty; its a passion that defines us. They guide us in providing extraordinary experiences for our customers and fostering an innovative environment.Success for us means living our values relentlessly.

Our values are:

RAISE THE BAR Stay Curious Share/Seek Feedback and Strive for Excellence

CUSTOMER OBSESSED Get close to the customer and prioritize them in our decisions

EMPOWERED OWNERS Treat the company like your own take initiative

FIND A WAY Seek simple creative solutions and act fast

DRIVE RESULTS Be clear on your goals and be relentless in achieving them

TEAM FIRST Value team success over personal ego

Accommodation / Accessibility:

Mejuri does not discriminate in hiring or terms and conditions of employment because of an individuals race ancestry colour place of origin religion gender gender identity national origin citizenship age disability sexual orientation family status or marital status or any other protected category recognized by provincial or federal laws.

Should you require any accommodation please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance requests for information in accessible alternative formats or to report any accessibility problems please share in your application.