Product Launches & Sales Enablement Lead, RoW

Sapiens is looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches while also leading marketing efforts for emerging non-insurance verticals.

Working model: Remote (UK) or Hybrid (London)

In this role youll act as the bridge between Global Product Marketing and Global Field organization translating global positioning into market-ready launch programs that generate pipeline accelerate deals and strengthen our position as a leading InsurTech platform. Youll own the full launch lifecycle from strategy through post-launch analysis while ensuring Sales is fully enabled to win.

What Youll Do:

• GTM Launch Planning & Execution: Own end-to-end GTM plans for products solutions and major feature launches - from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks
• Sales Enablement & Readiness: Lead sales readiness partnering with Sales Enablement and Product Marketing to deliver battle cards pitch decks objection handling competitive positioning and demo narratives; establish readiness scorecards
• Launch Campaigns & Content: Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases emails landing pages webinars/events); localize global content for Global audiences
• Customer & Partner Communications:Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials
• Post-Launch Measurement:Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches
• Non-Insurance Vertical Ownership:Lead GTM execution for emerging verticals including Mortgage Banking for Decisioning solutions

What You Bring:

• Strong GTM mindset you design structured end-to-end launch strategies and execute with discipline
• Excellent storytelling skills with the ability to translate complex technical capabilities into clear buyer-focused messaging
• Proven ability to lead cross-functional initiatives across Sales Product Marketing Customer Success and Field Marketing
• Executive presence and confidence engaging with senior stakeholders including Sales leadership
• Understanding of (or ability to quickly learn) the North America insurance and Insurtech landscape

Requirements:

• 812 years of B2B marketing experience including 4 years in product marketing GTM launch management or field marketing
• Experience in enterprise software SaaS and/or Insurtech strongly preferred
• Proven success leading full-cycle product launches that drive pipeline and support sales acceleration
• Experience partnering closely with Sales Enablement and Product Marketing teams
• Bachelors degree in Marketing or equivalent experience