WPP Media Copywriter (Arabic & English) Egypt

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

Role Summary and Impact

We are looking for a creative and detail-oriented Arabic-first Copywriter with strong English capabilities to join our team. You will primarilybe responsible forcrafting compelling Arabic content across multiple platforms while also supporting English copy when needed. Your role will focus on bringing brands to life through impactful storytelling sharp messaging and culturally relevant communication.

• Develop creative Arabic copy (primary focus) for social media campaigns websites and digital ads

• Support in writing and adapting English copy when

• Translate brand strategies into engaging on-tone messaging in both Arabic and English

• Collaborate with designers strategists and account managers to deliver integrated campaigns

• Adapt copy across different formats (captions text on visuals scripts headlines etc.)

• Ensure consistency in tone of voice and brand identity across both languages

• Stay up to date with trends cultural insights and platform best practices

• Proofread and edit content tomaintainhigh linguistic and creative standards

Skills and Experience

AtWPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

• Native or fluent Arabic speaker (must) with exceptional writing skills

• Strong command of English writing (good tovery goodlevel)

• Strong understanding of Arabic dialects (especially Egyptian dialect is a plus)

• 24 years of experience in copywriting (agency experience preferred)

• Ability to write in different tones: witty emotional informative and sales-driven

• Familiarity with social media trends and digital content formats

• Strong attention to detail and ability to meet deadlines

• Comfortable working on bilingual content when needed

• Experience in scriptwriting for reels ads or video content

• Background in marketing communications or advertising

• Ability to contribute to creative concepts and campaign ideation

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Please read our Privacy Notice ( more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

Please read our Privacy Noticefor more information on how we process the information you provide.