Regional Sales Manager

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNT

Shelf/Distribution: Executes distribution of priority packages in accordance with Channel Strategy recommendations. Ensures that all regional divisional and banner schematics align with Red Bull standards and chain headquarters directives regarding product flow and package mix.

Price: Implements Red Bulls recommended pricing program by using best practices and available tools. Tailors presentations to better address customer needs. Recommends key account pricing that is aligned with national RBNA standards and target price ranges.

Promotion: Develops an annual promotion schedule that supports chain headquarters objectives. Persuasively presents Red Bull standards and price points in ways that resonate with customer needs. Ensures that all promotions are supported by effective point-of-sale materials and incremental displays.

Quality Points of Distribution (QPOD): Tailors sales pitches to meet account objectives while driving effective permanent merchandising. Assesses return on investment before recommending specific point-of-sale materials or customized solutions. Executes merchandising in accordance with Channel Strategy guidelines.

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Establishes a wiring model that ensures effective communication with all regional chain decision-makers.

Routinely engages in activities to build partnerships and establish strong connections (wiring) at the regional division and banner levels within assigned chains.

Develops and implements the necessary tools and business review templates so that Red Bull personnel and local Distributor Partners (DPs) review comparable data ensuring consistency across the country.

BUDGETS/ANNUAL PLANNING

Ensures that all regions divisions and banners comply with annual Customer Marketing Agreements established by chain headquarters for all assigned areas of responsibility.

Manages travel and entertainment (T&E) expenditures in accordance with the assigned budget.

BUSINESS ANALYSIS

Works with the Head of Accounts to evaluate the return on investment (ROI) for all regional divisional and banner-level programs and promotions.

Collaborates with the Category Management Team to evaluate the ROI of pay-for-space agreements and communicates key learnings to the Channel Lead.

Leads post-promotion analysis in conjunction with the Category Team after all programs to evaluate promotional effectiveness.

Develops business relationships that enable Red Bull to obtain relevant retailer scan data basket analysis data and other insights that inform future strategy and improve understanding of consumer purchase patterns.

Conducts thorough analysis of their business and customers sales in order to define priorities and areas of focus.

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update internal and external stakeholders on business performance channel competition opportunities and related developments.

Proactively shares examples of Red Bull marketing activities to highlight key points of differentiation from competitors.

Provides energy category insights that drive changes in promotion pricing distribution and merchandising practices.

Regularly engages in activities to build relationships and establish strong connections within key accounts beyond the buyer level.

COMMUNICATION & TEAMWORK

Uses appropriate communication processes to keep DPs and DPMs informed about regional divisional and banner-level programs and initiatives for their assigned chains.

Routinely visits DPs to maintain personal contact and open lines of communication.

Maintains open communication with relevant regional and DP personnel to ensure effective program implementation.

Qualifications :

Minimum of four years of sales and key account experience with a strong record of success preferably in the beverage CPG (Consumer Packaged Goods) or FMCG (Fast-Moving Consumer Goods) industries or within a Direct Store Delivery (DSD) operation.

Experience managing chain accounts across multiple channels (grocery and/or convenience preferred).

Strong analytical skills with experience using both internal and external data sources.

Excellent communication and active listening skills.

Strong negotiation skills.

An innovative solution-oriented mindset.

Self-motivated and able to work independently.

Highly proficient in Microsoft Excel and PowerPoint.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92000 - 138000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time