Category Manager Beauty

About Dyson

Dyson is growing rapidly and our ambition is huge: more categories moremarketsand more employees. Our technology is unique and complex soitsup to us to explain it clearly. By working with our own internal teams directly with engineers and the entire company we create inspiring communications thatshowcaseour technology.Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.

About therole

• Drive commercial success by understanding the market consumer competitors and retail customers in thecategory

• Analyzecustomer and consumer data toidentifycategory growth opportunities feedconsumer insights back into our plans and campaign execution

• Monitor sales

• Conduct competitive and market analysis to definestrategyandmaintainthe brands competitiveness in its market.

• Be the point of contact to sales team;leadcategorytrading plans and support Sales teams withtheirforecast

• In charge ofanalyzingthe business and its key indicators (KPIs) to stimulate the growth of the category: volumes growth margin product mix sell-in sell-out...

• Defend the category internally advocating for its value and business potential to various stakeholders.

• Managecategory Brand Building Investment (BBI) working closely withHead of Marketingand other budget holders

• Additionalassignments or special projects as assigned or agreed

About You

• To succeed in this role we expect you to have:

• 4-5 years of experiencein product or brand marketing for a DirectToConsumers (D2C) company ideally with experience inbeauty industryor personal careproducts.

• Bac5 in Marketing

• Experience managing campaigns including translating assets coordinating with legal teams and managing relationships with external partners to ensure quality andtimelydeliverables.

• Solid knowledge of traditional and digital media.

• Excellent verbal and written communication skills.

• Commercial acumen to understand the impact of the income statement and effectively achieve categoryobjectives.

• Ability to use creativity to develop innovative marketing strategies and initiatives.

• Collaborative team player with excellent relationship-building skills and the ability to influence internal and external stakeholders.

• Able to manage multiple complex and multiple projects simultaneously with strong project management skills.

• Analytical mind with the ability toanalyzedata and derive actionable insights for business growth.

• Proven ability to work well under pressure and adapt to the changing pace of the business environment.

• Proficiencyin Microsoft Office applications especially Excel for data analysis and reporting.

• Fluency in English essential (B2 minimum) and fluency inFrench.

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