Product Manager Senior Mass Affluent Core Deposits Strategy

Join a dynamic team delivering financial solutions to over 30 million consumers nationwide at one of the worlds most innovative banks.

As aProduct Manager Senior in theCore Financial Products Deposit Services and Feesteam you will lead the strategy for themass affluent core deposits portfolio defined based on customers with high deposit and investment wallet. You will shape the value proposition andpricing/fee strategy and influence end-to-end experiences by aligning partners across Product Digital Channels Marketing Finance Data & Analytics Operations Risk and Legal.

This role is best suited for a strategic leader who can translate insights into clear priorities build alignment and drive measurable outcomes through a matrixed organization.

Job responsibilities

• Set the mass affluent core deposits strategyand multi-year roadmap (value proposition positioning experience priorities) aligning stakeholders on what will change and why.

• Lead pricing and fee strategy: develop recommendations and business cases drive decisioning forums and partner with Finance/Risk/Legal on guardrails and approvals.

• Premier Plus Checking (strategy lead):define the enhanced value proposition and pricing approach create the strategic brief and success metrics and align delivery teams roadmaps and launch plans

• Improve mass affluent NPS:identify key drivers and customer pain points prioritize journey/experience opportunities and influence partner roadmaps to address them; track impact and course-correct.

• Drive relationship deepeningwith Wealth Management and Credit Card: define cross-LOB propositions and targeting opportunities align benefits and journeys and coordinate governance to move initiatives forward.

• Partner with adjacent general management teams(including Affluent segment) to ensure consistent segmentation value props and customer treatment across the portfolio.

• Establish an operating cadence(OKRs KPI dashboard stakeholder routines) to monitor progress manage tradeoffs and escalate risks/issues as needed.

• Demonstrated success in the first 612 months:

  • Premier Plus Checking:clear proposition pricing/fees recommendation and stakeholder-aligned roadmap with agreed success metrics.

  • Measurable improvement in mass affluent experience:NPS plan established with prioritized journey fixes; early releases delivered by partner teams and tracked to leading indicators (e.g. friction points complaints service outcomes).

  • Cross-LOB deepening initiatives underway:at least 12 scalable plays with Wealth Management and Credit Card aligned on target segment offer/benefits journeys and measurement approach.

Required qualifications capabilities and skills

• 5 years experience in product and portfolio strategyexperience in Consumer Banking including translating customer/market insights into actionable roadmaps

• Pricing and fee strategycapability: customer economics segmentation tradeoff analysis and comfort leading decisioning with senior stakeholders.

• Customer experience orientation:ability to diagnose journey pain points using data and voice of customer prioritize fixes and influence delivery teams to execute.

• Strong cross-functional leadership and influencingskills in a matrixed environment general management; proven ability to align stakeholders without direct authority.

• Analytical rigor and communication:structured problem solving business case development and crisp executive storytelling (written and verbal).

• Risk and controls mindset:experience partnering with Risk/Legal/Compliance and operating within governance and policy requirements.

Preferred qualifications capabilities and skills

• Product and portfolio strategyexperience in deposits preferred