Digital Activation and CRM Manager

Position Snapshot

• Location: Singapore Eightrium
• Company: Nestlé Singapore
• Permanent Full Time
• 6-7 years working experience in overall management of media campaigns and digital platforms with minimum 2 - 3 years of managing CRM programmes

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally as you are provided with the opportunity to make a mark and stand out as long as you seek it. With Nestle you are enabled and encouraged to grow not only as professionals but also as people.

We are looking for a Digital Activation & CRM Manager who will be responsible to/in:

• Co-ordinate oversee and manage agencies to evaluate design & develop Digital Media as a key effective communication channel for Nestle brands with evolving targets.
• Overall management of all online platforms including but not limited to website social media platforms and IAM (identity access management) systems
• Enhancing Nestle consumer communications through continuous adoption of new media and effective integration with traditional media.

A day in the life of a Digital Activation & CRM Manager...

1. Establish the Digital Roadmap for Nestle Singapore
2. Drive Digital and Media strategies for respective brands
3. Qualitative contributions to Digital
4. Managing various Media Call-centre and Website agencies
5. Drive CRM strategy for Nutrition

What Will Make You Successful...

• Good knowledge and hands-on experience with Content Management System (CMS) interfaces analytical solutions. Basic HTML knowledge is a plus
• Good knowledge and experience with managing CRM programmes
• Good knowledge of Digital trends usage and effectiveness of Digital Media (Display Social Mobile Video etc) SEO SEM and CRM and understanding the role and how to integrate Digital Media in through the line campaigns
• Good analytical data interpretation and presentation skills
• Degree/Diploma in Mass Communication major in Advertising / Marketing an added advantage
• At least 6-7 years working experience in overall management of media campaigns and digital platforms with minimum 2 - 3 years of managing CRM programmes
• Comfortable with working in high-paced environment
• Experience in CPG industry an added advantage