Team Lead, Indirect Channel
Job Summary
Position Summary
The Team Leader Indirect Channel is responsible for the commercial strategy and performance of the channel at a nationwide level (Traditional Trade and Industrial) while also directly managing customer accounts within the Metropolitan Region (traditional trade).
This role drives sustainable sales growth strengthens distributor and customer relationships and ensures best-in-class execution in the field. The position leads and develops the sales team ensuring alignment with company objectives while delivering results across key commercial KPIs such as distribution sales and profitability.
Additionally this role ensures the correct implementation of pricing trade investments and commercial initiatives in alignment with Customer Marketing guidelines.
Accountabilities
1. Channel Strategy & Business Planning
Lead the development and execution of the Traditional Trade strategy aligned with company objectives.
Build and deliver the Annual Business Plan (ABP) for the channel.
Identify growth opportunities across categories customers and geographic coverage.
Monitor market trends competitor activity and channel dynamics in Chile.
2. Sales Performance & Execution
Ensure achievement of sales targets distribution and market share within the channel.
Drive excellence in point-of-sale execution (visibility merchandising promotions).
Monitor and analyze sell-in and sell-out performance.
Lead action plans to close performance gaps and optimize results.
3. Distributor & Customer Management
Develop and manage relationships with key distributors and traditional trade customers.
Ensure alignment between distributor execution and company strategy.
Lead commercial negotiations including pricing rebates and trade conditions.
Ensure proper implementation of commercial agreements and initiatives.
4. Commercial Governance & Financial Management
Ensure compliance with company commercial policies and governance model.
Manage trade investments deflators rebates and promotional budgets.
Monitor channel profitability inventory levels and working capital indicators.
Oversee Order-to-Cash process performance within the channel.
5. Team Leadership & Development
Lead coach and develop the Traditional Trade sales team (1 direct report 1 external resource).
Drive a high-performance culture focused on results and execution excellence.
Monitor team performance and provide continuous feedback and development plans.
Oversee Order-to-Cash process performance within the channel.
Key Performance Indicators (KPIS)
Sales vs ABP
Distribution (numeric & weighted)
Market share growth
Trade investment efficiency
Inventory levels & portfolio days
Required Skills & Experience
Bachelors degree in business administration Marketing Industrial Engineering or related fields
5 years of experience in Sales within FMCG
3 years of experience in Traditional Trade channel
Proven experience managing distributors and sales teams
Strong commercial and negotiation skills
Strong analytical and financial acumen
High execution focusses and results orientation
Advanced Excel (desirable)
English: intermediate to advanced
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