Digital Media Planner Kltv

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About KLTV:

KLTV-TV (ABC) the dominant #1 station in Tyler/Longview TX has an immediate opening for a talented motivated Senior Digital Performance Manager to join our energetic and professional sales team.

Job Summary/Description:

The Digital Media Planner is a critical member of our Sales team being on the front lines of ensuring our Digital Marketing client campaigns are running effectively and efficiently. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Media Planner must know about digital marketing including social media audience targeting OTT and mobile and video marketing strategies. Graphic Design experience is a plus!

An ideal candidate must be detail-oriented creative and able to learn new concepts quickly. The ideal candidate should be organized possess superior communication skills and have excellent time management abilities.

Duties/Responsibilities include but are not limited to:

- Digital order entry with a high level of accuracy.
- Request update and monitor digital creative scheduling on all campaigns.
- Execute campaigns and creative development for all digital advertising
- Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
- Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
- Create Digital Banner Ads for our clients.
- Manage and communicate inventory sell-through percentages and avails to staff
- Reconcile / audit 3rd party billing
- Works closely and communicates with the Media Executives
- Other duties as assigned by the Multimedia Sales Manager and Director of Sales.

Qualifications/Requirements:

- Bachelors degree in marketing communications or a related field.
- 2 years of experience in digital media digital marketing strategy or client solutions.
- Proficiency in or the ability to quickly learn Gray systems such as Wide Orbit OMS BI Tools) and digital platforms (Google Ads DSPs Meta Ads Manager etc.).
- Strong communication skills with the ability to translate technical and operational information into clear client-ready insights.
- Skilled at bridging technical detail to business context to help teams position solutions effectively.
- Understanding of attribution models ROI reporting and performance measurement.
- Highly motivated proactive and collaborative.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

KLTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with Grays employees ability to perform their job duties may result in discipline up to and including discharge.