Social Media Manager
Job Location:
New York City, NY - USA
Monthly Salary:
Posted on:
Vacancies:
Department:
Job Summary
Key Responsibilities:
Develop and execute a strategic social media roadmap aligned with companyobjectives audience growth and brand positioning
Build and manage monthly and quarterly content calendars across all social platforms
Create structured posting schedules and workflows to improve consistency efficiency and cross-team collaboration
Analyze social media performance metrics and translate data into actionable insights and recommendations
Track KPIs including engagement rates reach follower growth conversions retention and campaign performance
Prepare weekly and monthly performance reports for leadership with strategic recommendations based on analytics
Conduct audience analysis competitor research and trendmonitoringtoidentifygrowth opportunities and improve strategy
Optimizecontent strategy using data insights platform analytics and audience behavior trends
Oversee social media organization systems including campaign tracking asset management approval workflows and scheduling tools
Monitor platform updates algorithm changes and emerging social media trends to ensure best practices are implemented
Support reputation management and community engagement strategies through collaboration with customer relations and sales teams
Identifyopportunities for process improvement automation and workflow optimization within the social media department
Requirements:
Proven experience in social media strategy digital marketing ordata analytics
Strong understanding of social media analytics reporting audience insights and performance tracking
Experience building and managing large-scale content calendars and campaign schedules
Proficiencyin social media management and analytics tools such as Sprout Social Hootsuite Meta Business Suite Google AnalyticsSEMRush or similar platforms
Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Data-driven mindset with the ability to interpret analytics and adjust strategies based on performance
Experience collaborating cross-functionally with marketing sales customer service and leadership teams
Knowledge of social media platform algorithms audience growth strategies and engagement optimization
Excellent written and verbal communication skills
Ability to present performance insights and strategic recommendations clearly and professionally
Familiarity with SEO paid social campaigns and digital marketing best practices is a plus
Bachelors degree in Marketing Communications Business Analytics or related field preferred
Benefits:
Competitive salary package
Comprehensive health dental and vision insurance
Retirement benefits including 401(k) plans
Generous paid time off
Professional development and career growth opportunities
MUST HAVE 2-3 YEARS OF EXPERIENCE
Required Experience:
Manager
About Company
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