Insights and Analytics Manager, Reputation & Content Strategy

Amazon is seeking an Insights and Analytics Specialist to support measurement reporting and data analysis across Amazons internal communications this role you will execute analytics projects build dashboards and provide data support to communications leaders channel owners editors and event managers. You will work closely with the Insights and Analytics Manager to translate data into actionable insights that improve content performance and audience engagement.
The ideal candidate combines strong technical analytics skills with clear communication abilities. You are detail-oriented curious about audience behavior and passionate about using data to solve problems. You thrive in a fast-paced environment can manage multiple projects simultaneously and work backwards from stakeholder needs. You have hands-on experience with data visualization tools Excel SQL and AI-assisted and agentic AI development tools (e.g. Kiro Cursor Claude Code) and can translate complex data into clear digestible insights for non-technical audiences.


Key job responsibilities
Analytics Execution & Reporting
Build and maintain dashboards reports and analyses that demonstrate the impact of internal communications across channels
Execute weekly monthly and quarterly reporting on communications performance metrics and audience insights
Support ad-hoc analytics requests from channel leads editorial teams and stakeholders
Monitor channel performance and flag trends anomalies or opportunities to the Insights and Analytics Manager
Data Support & Enablement
Partner with channel and editorial leads to help them understand their audience data and performance metrics
Support A/B testing and experimentation efforts by setting up tests tracking results and analyzing outcomes
Educate communications team members on how to use self-service analytics tools and interpret their data
Create documentation and training materials for data tools and reporting processes
Cross-Functional Collaboration
Work with Product and Tech teams to improve data quality tagging and tracking capabilities
Collaborate with channel and editorial leads to define metrics that accurately measure content impact
Partner with internal research teams to incorporate audience insights into reporting
Support the Insights and Analytics Manager on strategic projects and deep-dive analyses
Continuous Improvement
Identify opportunities to automate reporting and improve data workflows
Stay current on digital analytics trends and best practices
Recommend improvements to measurement frameworks and data collection methods
Contribute to the teams analytics roadmap and capability-building efforts


A day in the life
You start your morning monitoring channel metrics flagging engagement patterns to your manager. Mid-morning youre training the editorial team on their new dashboard explaining audience trends and how to filter by employee segments.
After lunch you set up an A/B test for an email campaign and troubleshoot data tagging issues with the Product team. The afternoon is dedicated to pulling SQL queries updating automated dashboards tuning up AI agents and drafting your weekly performance summary with key insights.
You wrap up by documenting self-service analytics tools for channel owners and reviewing the quarterly roadmap identifying reports to automate and proposing new impact metrics.

About the team
Internal Corporate Communications operates as Amazons central source for internal company news and events reaching a global audience of corporate employees. Our team develops and delivers news announcements and strategic communications that help employees understand Amazons business culture and workplace balancing information employees want with information they need to know.

- Experience working with large-scale data mining and reporting tools (i.e. SQL MS Power Query Python) or experience in Excel (macros index conditional list arrays pivots lookups)
- Experience with reporting and Data Visualization tools such as Quick Sight / Tableau / Power BI or other BI packages
- Experience using data and metrics to determine and drive improvements
- 3 years of working cross functionally with tech and non-tech teams experience
- 3 years of experience in digital analytics business intelligence or data analysis
- Bachelors degree in a quantitative field (Statistics Mathematics Economics Computer Science) or equivalent experience

- Experience in media publishing communications or content analytics
- Hands-on experience with A/B testing methodologies and statistical analysis
- Familiarity with audience measurement tools and web analytics platforms
- Hands-on experience with SQL and A/B testing; familiarity with Python/R AWS data storage solutions and AI-assisted development tools (e.g. Cursor Kiro GitHub Copilot) is a plus
- Experience in internal communications or employee engagement analytics
- Proven ability to translate complex data into clear actionable insights for non-technical stakeholders
- Strong project management skills with ability to manage multiple priorities
- Track record of being detail-oriented and self-motivated
- Experience creating documentation and training materials for analytics tools
- Skilled at data visualization and dashboard creation (e.g. Tableau AWS Quicksight Power BI) to translate complex analytics into clear actionable insights

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at VA Arlington - 80600.00 - 141100.00 USD annually
USA WA Seattle - 82700.00 - 141100.00 USD annually