Manager, Digital and eCommerce CHEF'STORE (Hybrid Onsite and Remote)

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This role is segmented as Hybrid. You will be onsite in our corporate headquarters Rosemont IL or West Linn OR 3 days a week (Tuesday - Thursday) and Virtual Monday and Friday.

RESPONSIBILITIES:
Develops digital marketing strategy by studying economic indicators tracking changes in supply and demand identifying customers and their current and future needs and monitoring competitors in a given industry.
Continuously seek to optimize content campaigns processes and metrics. Make recommendations for improvements and efficiency opportunities leveraging data insights research agency recommendations and/or competitive assessments.
Plans and executes all web Search Engine Optimization email sends website copy and content.
Manage all digital marketing channels (e.g. website copy blogs email product related data) to ensure brand consistency
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Uses data to make informed decisions through A/B testing to optimize the customers path to purchase.
Collaborates with our creative team to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Identifies critical conversion points and drop-off points to optimize user funnels.
Completes digital marketing department operational requirements by scheduling and assigning employees of partner agencies and following up on work results.
Maintains digital marketing staff by recruiting selecting orienting and training employees.
Effectively leads a team to accomplish departmental and company goals.
Maintains oversight and management of all outside agencies (including SEO email and digital advertising)
Develops digital marketing staff and agencies by providing information educational opportunities and experiential growth opportunities.

SUPERVISION
Digital Content Specialist
Social media agency
SEO partner
Email marketing agency

RELATIONSHIPS

Internal: The incumbent is required to interact with all employees at all levels of responsibility throughout the company including but not limited to Senior Leadership Team Merchandising Construction New Store Support Pricing and Customer Experience

External: The incumbent is required to interact with customers and other service providers

QUALIFICATIONS
Education/Training: Bachelors or masters degree in marketing or a related field
Related Experience: Minimum 3-5 years experience in digital marketing particularly with CX and eCommerce responsibility

Knowledge/Skills/Abilities:
Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
Creating and maintaining client relationships
Coaching and subordinate involvement
Managing processes
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
P&L responsibility for owned areas and contractual spends
Familiar with financial planning and strategy
Bachelors or masters degree in marketing or a related field
Demonstratable experience leading and managing SEO/SEM marketing database email paid search and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g. Google Analytics SEMRush Google Ad Words Google Merchant Center Salesforce Marketing Cloud)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines

This role will also receive an annual incentive plan bonus..

Benefits for this role may include health insurance pre-tax spending accounts retirement benefits paid time off short-term and long-term disability employee stock purchase plan and life insurance. To review available benefits please click here: depends on relevant experience and/or education specific skills function geographic location and other factors as applicable by law (for example: state or local minimum wage thresholds). The expected base rate for this role is between

***EOE Race/Color/Religion/Sex/SexualOrientation/Gender Identity/National Origin/Age/Genetic Information/Protected Veteran/Disability Status***