Velocity Demand Generation Manager, Americas

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

About the team

AMER Demand Generation is a team of marketers and channel specialists that drives strategies to engage prospects and customers generating demand for Stripes prioritized solutions in the Americas. We partner closely with Global Campaigns Partner Marketing Product Marketing Sales Development and Sales to bring full-funnel campaigns to life and optimize performance and business impact.

Were seeking an experienced marketer to own the Velocity mid-market and small businesses segment across the US Canada and LATAM. This individual will design the strategy and drive strategy realization work to grow market share and drive pipeline in collaboration across the GTM organization. They will help Stripe mature its marketing approach to the Velocity audience and evolve our demand generation strategy for this high-growth segment.

What youll do

This business-critical role will have significant impact across Stripes GTM organization. Stripes Velocity segment is growing rapidly and represents a massive share of our Americas pipeline with a fundamentally unique go-to-market motion. This role will design the Velocity engine to reach the buying committee and create a consistent experience through different journeys channels and tactics to ensure an integrated full-funnel experience. Youll define regional priorities allocate budget across channels and be the connective tissue between global campaign strategy and regional execution for this segment.

Responsibilities

• Land and tailor global campaigns to acquire and nurture Velocity prospects at scale through digital content paid media content syndication digital events targeted nurture programs etc
• Build region-specific marketing activations with channel leads to unlock local opportunities for SMB and mid-market audiences
• Partner with regional performance media experts to acquire and re-engage AMER Velocity prospects and customers through a broad mix of paid media tactics
• Collaborate with partner marketing to build and scale the through-partner demand generation strategy for Velocity companies a critical and growing channel for this segment
• Build a cross-GTM coalition including Global Marketing Regional Sales Sales Development and Sales Operations to jointly grow the Velocity pipeline
• Own key business and revenue metrics for the Velocity segment across the sales funnel investigating conversion lead quality channel mix effectiveness and pipeline health
• Partner cross-functionally to define regional requirements as Stripe refines marketing capabilities MarTech stack and lead management for scaled motions
• Identify innovative new ways to reach and engage Velocity users there is broad leeway in this role to pursue creative marketing ideas
• Be a thought leader representing the Americas as Stripe grows its Velocity go-to-market across campaigns and broader strategy

Who you are

Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

Minimum requirements

• 7 years of experience running scaled digital demand generation programs (e.g. demand generation growth marketing or regional marketing)
• Experience with GTM direct ownership of a velocity SMB or mid-market segment at a B2B company
• Demonstrated experience building multi-channel demand generation strategies and owning integrated digital activations across paid media content marketing email marketing and events
• Demonstrated experience investigating business health and owning marketing performance metrics able to craft actionable insights from GTM data on lead acquisition funnel conversion pipeline pacing and channel effectiveness
• Strong organization and project management skills with the ability to manage multiple complex programs simultaneously
• Proven track record building and executing programs with cross-functional stakeholders including sales sales development partner marketing and product marketing expect to discuss programs where you were the directly responsible individual

Preferred qualifications

• Fluency with AI including leveraging native AI tooling and integrating LLM / agentic capabilities into everyday work
• Experience building integrated demand strategies that connect with partner marketing through-partner channels or ecosystem-led growth motions
• Experience marketing to SMB (sub-100 employee) and mid-market (employee) companies including segmentation by industry or technical sophistication
• Experience in payments financial technology or infrastructure software
• Adjacent business experience (e.g. strategy consulting sales or sales development) that brings well-rounded GTM perspective