Senior Manager- Strategic Planning

ROLE OVERVIEW

The Senior Manager- Strategic Planning will drive enterprise-wide growth and transformation through market share analytics value efficiency initiatives and strategic project governance. This role is critical in shaping data-driven decisions unlocking cost and growth opportunities and ensuring disciplined execution across cross-functional priorities in a dynamic business environment.

KEY RESPONSIBILITIES

1. Market Share Tracking

• Analyze and report PRIs market share performance to leadership including segment-wise value growth vs. industry market share trends and dipstick analysis for key deviations; continuously evolve reporting in line with business needs.

• Identify growth opportunities and provide early warning signals.

• Drive gamification of market share metrics for enterprise-wide adoption and engagement.

2. Value Efficiency Lead

• Lead enterprise-wide ideation to build a robust cost and cash efficiency funnel.

• Assess feasibility validate impact and effort and prioritize initiatives.

• Drive cross-functional collaboration governance and execution in line with agreed timelines.

• Track realization of efficiencies and report progress to leadership through structured reviews.

• Foster a culture of continuous improvement by institutionalizing ideation as an ongoing enterprise practice.

3. New Product Launch (NPD)

• Assess opportunities by estimating addressable market industry sizing growth trends & market share projections.

• Align pricing with marketing strategy considering global benchmarks competition and price laddering.

• Develop business cases including cost cards capex requirement P&L cash flow and ROCE analysis.

• Aligning top-down estimates with bottom-up sales inputs.

• Identify key risks and define mitigation strategies.

• Track performance and capture learnings for future replication.

4. Project Management Office (PMO)

• Build and operationalize a structured PMO framework (milestones timelines RACI escalation protocols)

• Drive periodic cross-functional reviews to track progress and ensure on-time delivery.

• Maintain a dashboard with real-time visibility on status risks issues and interdependencies for leadership.

• Proactively assess risks flag deviations and drive corrective actions with stakeholders.

KEY INTERFACE

Strategy & Transformation Team (primary team)

Finance Team for value efficiency tracking cost analytics and budget governance

Integrated Operations leadership & Team Integrated operations initiatives execution and reporting

Senior Leadership BTM reporting dashboards

SKILLS & KNOWLEDGE REQUIRED

Strategic & Business Acumen

• Strong understanding of market share dynamics

• Knowledge of Alcobev / FMCG / Pharma industry

• Strategic thinking with ability to identify early signals of market shifts

• Strong problem-solving skills using structured approaches (e.g. root cause analysis driver trees)

New Product Launch (NPD)

• Go-to-market planning (distribution pricing launch phasing)

• Demand planning and commercialization tracking

• Risk identification and mitigation during launches

Project Management & Governance

• Project management methodologies: Agile Waterfall Hybrid

• PMO framework design governance model setup portfolio management

• Risk management issue tracking escalation frameworks

• Knowledge of PMO tools: MS Project/Jira etc.

Data Analytics & Reporting

• Advanced proficiency in MS Excel Power BI Python/R sound presentation skill and command over language

• MIS reporting KPI framework design balanced scorecard development

• Predictive modelling root cause analysis

Leadership & Stakeholder Management

• Cross-functional collaboration and executive-level communication

Capability building and change management

PROFILE REQUIREMENTS

6-8 years of experience preferred with a strong track record in driving business performance through data-driven market share analytics building business cases for new product launches running operational efficiency program in manufacturing and supply chain function through PMO frameworks though gamification-led team engagement.

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