Digital Engagement Manager, Mat Cover FTC

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Who We Are

When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next

From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.

Your New Role

• Manage and grow the WB UK community across our UK social media channels and our WB e-mail programme

• Work closely with our dedicated organic social media agency to drive best practise and consistency across the UK channels identify new trends and opportunities and be responsible for driving innovation.

• Manage our CRM programme and maximise opportunities across the wider Warner Bros. Discovery databases with the aim of increasing the number of subscribers the level of engagement and ability to personalise content based on user preferences.

• Work closely with the Senior Data Strategy and Insights Manager to integrate our organic data points within the wider reporting structure while also driving towards our own first party data strategy.

• Collaborate with our UK Publicity team as well as colleagues in the EMEA and US to drive content and community engagement opportunities out of publicity tours.

• Be the go-to person for anything that is organic media related supporting the wider parts of the business including New Release Catalogue TV Games and Franchises. Ensure all social posts are accurate in-line with our values and engagement strategy.

• Be the primary contact in the UK for social partners such as TikTok and Meta to identify and execute original creative opportunities to drive organic social reach and engagement. Leverage partner relationships to unlock added value opportunities for UK and potentially global audiences.

• Collaborate as the lead UK representative in all global Divisional discussions around social media community and CRM strategy as well as those with other WB territories and the Burbank home office.

• Help contribute to the development of our WB UK data strategy working closely with the Director of Digital Marketing to unlock more effective targeted media solutions across our businesses and key franchises.

• Lead the website strategy working closely with our SEO agency and colleagues in the US to enchance the site accordingly.

• Co-manage two digital Interns in collaboration with the other team members.

Your Role Accountabilities

• Maintain and develop our current website

• Help define the on-going website development roadmap working closely with the marketing and publicity teams to ensure the website is fully integrated across all marketing communications

• Develop a long-term strategy for all our social media channels making sure we are constantly growing our communities and creating best in class content

• Lead innovation throughout all our digital channels advising the marketing and publicity team on best practice

• Work closely with the Data Manager to build correlation modelling and dashboards for organic media channels

• Develop the WBUK community by identifying smart digital connection opportunities for fans and consumers - both on new and existing digital and social media platforms

• Work with the Data Manager to create regular timely and informative ad-hoc reports to ensure that our organic media performance is meetings KPIs

• Utilise our social management tool Emplify to better our in-house social listening capabilities as well as reporting for across organic social and competitor research

• Manage the overall ways of working with our social media agency and how they feed into all areas of the UK business educating the marketing teams on new social media trends and opportunities

• Develop a strong CRM programme by:

- Working closely with our agencies and our teams in Burbank to migrate existing UK customers in global databases into our UK one

- Developing a new content architecture that drives engagement in our digital content and promotes the growth of our communities

- Manage a detailed data capture strategy to enable personalisation of content for users

- Be the principle resource for WBUK in all CRM discussions supporting Divisional global initiatives pioneering local ones and looking for cross divisional connections and synergies

Qualifications & Experience

• Proven track record of online community management; and strong technical knowledge of community platforms systems and software (e.g. social platforms Google Analytics)

• Proven experience with social marketing and content strategy

• Experience using Content Management Systems to update website content (e.g. Drupal)

• Experience in managing email programme and software (i.e. Salesforce)

• Have a keen eye for detail grammar and quality of content

• Ability to manage multiple schedules simultaneously working under high pressure and tight timelines

• Resourceful and pro-active with a creative and strategic approach to problem solving and the ability to work autonomously when required

• Leadership ability and strong interpersonal and communication skills

• Knowledge of and passion for current social media trends a strong understanding of digital culture and the role social plays within that

• Experience working with external agencies

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.