Senior Director, Investment

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

TRADING (80%)

Elevated & Embedded Leadership

• Leads the annual investment strategy with view of media market businessplanningand partner landscape.

• Drives investment-led workstreams (e.g. Fast Cash NDS) ensuring compliance optimization and value delivery to Nestlé.

• Tracks andfulfillsAVB commitments.

• Leads media partner engagements to unlock improved commercial terms and incremental value example local SVAs co-funds for T&Ls etc. To be done in collaboration with Digital strategy lead.

• Leverages deep Malaysia marketexpertiseand co-works with Nestlé to strengthen the negotiating position with media owners.

• Accountable forestablishingand Rationalizing CPRP benchmarks - Annual and Festive across -discuss negotiation strategy with view to latest viewership/landscape and deliverables.

• Conducts mid-year evaluation of investment roadmap progress vs. annual strategic objectives

• Runs time to time benchmarking and vendor/platform spend analysis exercises as needed.

• Collaborates with Client Lead & OM region investment team to share projected spends with media partners with Nestlés visibility (need based).

• Collaborates with Client & Cluster leads to land tactical tentpole properties festive packages co-create leverage for initiatives like WCB.

Tracking & Reporting

• Delivers Fast cash NDS trackers to Nestlé and WPP regional / local stakeholders.

• Accountable for sharing monthly CPRP reports and flags any big blips with observation & findings.

• Prepares CIT with proposed Performance lead MET reports with non-bid team to track media efficiency and shares with stakeholders.

• Prepares Global Regional and Local spends reports for all Trading purposes.

OOH

• Partners closely with Client Cluster & Strategy teams to inform OOH strategy in brand plans based on JTBD.

• Proactively introduces new OOH/DOOH/pDOOHsolutions to strengthen brand impact.

• Prepares OOH plans based on briefs does rate rationalization and negotiation andsubmitsproposals to Nestlé.

• Evaluates proposals and suggests plans to Nestlé based on brand briefs.

• Oversees OOH execution with cluster planners and non-bid activation teams to ensure deliverables.

• Manages OOH partner relations to strengthen Nestlé positioning and deliver value.

• Contributes to HBRs/CMRs along with Cluster teams.

Tracking & Reporting

• Works with non-bid teams OOH media owners and delivers post buys reports.

• Monitors sites proactively. Keeps track of site/contract renewal.

Life atWPP Media& Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress.This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive environment.If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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