Marketing Coordinator and Program Support (SLCCC)

The Marketing Coordinator and Program Support designs compelling yearround programs and leads outreach and marketing to grow utilization of the Star Lake Lodge & Conference Center. The role owns program strategy senior programs and brand communications and collaborates closely with the Complex Host & Program Coordinator to ensure smooth onsite execution and excellent guest experience.

A. Marketing Outreach & Growth (Owner)

• Design yearround programming for diverse audiences (senior programs) including themes schedules activity menus and chaplains program content.
• Translate organizational mission and guest feedback into program improvements and pilots.
• Produce runofshow packets and prebriefs for CHPC and department heads (4872 hours before group arrival).

B. Senior Programs Leadership (Owner)

• Lead planning and supervision for Senior Citizen Summer Retreats; coordinate with Divisional Older Adult Ministries.
• Establish outcomes (spiritual life fellowship wellness) and align staff/volunteers and chaplaincy content.

C. Program Strategy & Development (Owner)

• Build and execute a marketing plan with Divisional Development: messaging seasonal campaigns social media newsletters (Spring/Summer/FallWinter) presentations to churches/senior centers/service clubs.
• Maintain CRM/usergroup database direct sales outreach and pipeline reporting.
• Develop promotional collateral and identity wear in coordination with DO/Development.

D. Guest Experience & Partnerships (CoOwner)

• Collaborate with Housekeeping Food Service and Facilities to close experience gaps and reflect updates in marketing.
• Support divisional events/programs as needed (content/hosting for VIP/donor moments).

E. Data Reporting & Benchmarks (Owner)

• Set and track KPIs with DO (e.g. inquiries conversions occupancy by season social reach satisfaction).
• Provide data to Program Coordinator/Registrar for monthly stats; publish postseason reports with recommendations.

F. Hosting & Representation (Support)

• Serve as secondary host during major or strategic events partnering with CHPC who leads onsite operations.
• Represent SLCCC with external partners donors and new user groups.

COLLABORATION & INTERFACES

• Primary partner: Complex Host & Program Coordinator (handoffs runofshow onsite feedback loop).
• Key interfaces: Registrar Housekeeping Supervisor Facilities Director Food Service Manager Divisional Development Divisional Older Adult Ministries.

SEASONALITY & SCHEDULE

• SeptMay: Emphasis on marketing outreach and pipeline growth; strategic program design.
• JunAug: Emphasis on program delivery leadership and presence with seniors with CHPC leading onsite logistics.

• Bachelors degree in Recreation/Program Administration Communications/Marketing Nonprofit Management or equivalent experience.
• 23 years in program development events marketing or hospitality/nonprofit work.
• Strong planning communication and project management; proficiency with Microsoft 365 and social tools.
• Able to work crossfunctionally and communicate with diverse groups.
• Valid drivers license; ability to work flexible hours; meet standard physical requirements for events.
• Willingness to support and uphold the Mission of The Salvation Army and represent the organization professionally.