Senior Conversion Rate & Experimentation Manager

About Allica Bank

Allica is the UKs fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Department Description

Growth is a critical function at Allica sitting at the intersection of marketing product sales and data. Our team is responsible for driving sustainable and scalable customer acquisition engagement and retention ensuring our banking solutions reach and resonate with the right SMEs at the right time. Growth is both a science and an art.

We blend commercial strategy with deep customer understanding leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allicas mission to empower established SMEs with the banking they deserve.

Role Description

The Senior Conversion Rate & Experimentation Manager owns Allicas landing page estate and onsite conversion programme end-to-end from strategic diagnosis through experiment design build measurement and iteration.

This is a hands-on senior role. You will be expected to interrogate funnel data form clear hypotheses and act on them directly building and shipping landing pages forms calculators and multi-step journeys in HubSpot CMS using AI tooling (Claude ChatGPT and others) as genuine force multipliers across the entire workflow. You wont be waiting for a developer or an agency.

The commercial focus is non-negotiable. You care about pipeline and revenue not just conversion rate and youll track your work all the way to lead quality sales acceptance and downstream outcomes.

Principal Accountabilities

Strategy & experimentation

• Own and maintain a prioritised CRO and experimentation roadmap across Allicas key acquisition journeys grounded in data and tied to commercial impact

• Diagnose conversion issues across messaging UX form design trust signals and page structure using analytics platforms (GA4 Heap HubSpot) session data and qualitative insight

• Design structured experiments with clear hypotheses measurement frameworks and decision criteria and read them out with commercial precision

Build & production

• Build ship and iterate on landing pages forms calculators quizzes and multi-step journeys in HubSpot CMS using AI-assisted front-end development (HTML/CSS/JS) to accelerate production without sacrificing quality

• Apply AI tools (Claude ChatGPT) throughout: ideation copy wireframing code generation QA and analysis with the judgment to know when AI output is good enough and when it isnt

• Maintain high standards for page speed mobile performance accessibility and compliance with financial promotions requirements

Data & funnel quality

• Own the integrity of tracking and analytics across the full acquisition funnel GA4 Heap tag manager HubSpot.

• Ensure clean reliable data across the full journey: offsite source web CRM including tracking field mapping lead qualification and routing logic

• Monitor performance across the funnel through to pipeline and revenue not just top-of-page metrics

• Debug attribution and implementation issues independently without needing to escalate every anomaly

Cross-functional delivery

• Work closely with Brand Product Marketing Sales Data CRM Legal and Compliance to deliver experiments that are fast on-brand and compliant

• Document communicate and socialise test plans decisions results and implementation details findings across the full marketing mix so learnings compound across the organisation rather than staying siloed within the CRO function.

• Bring commercial framing to stakeholder communications: what we tested what we learned what its worth

What were looking for

• Proven track record running structured CRO or experimentation programmes with measurable impact on conversion lead quality or pipeline

• Strong experience with SME or B2B leads generation landing pages forms calculators and multi-step flows

• Solid working knowledge of GA4 Heap HubSpot and/or comparable analytics and attribution tools

• Comfortable with front-end development (HTML/CSS/JS) - you can ship things not just brief them

• Hands-on fluent user of AI coding and content tools; you have a clear point of view on where they add genuine leverage

• Experience in a regulated environment financial service preferred but not essential

• Deeply curious: you want to understand why users behave the way they do not just what the numbers say

• Strategically grounded but execution-led: you form a view quickly and move

• Commercially oriented: you tie your work to pipeline and revenue not abstract conversion metrics

• High agency: you dont wait for perfect conditions perfect briefs or perfect tooling

• Rigorous: you know the difference between a valid test and one that just confirms what you hoped

• Self-starter: you spot what needs doing engage the right people and drive projects and experiments from idea to results without waiting to be asked.

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Dont tick every box

Dont worry if you dont have all the skills or requirements listed on the job description. If you think youll be a good fit wed still love to hear from you!

Flexible working

We know the 9-to-5 isnt right for everyone. Thats why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and if we can we will do our best to accommodate.

Diversity

Were a diverse bunch here at Allica with all kinds of experiences backgrounds and lifestyles. Our openness and differences make us stronger and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

Required Experience:

Manager