Paid Social Manager, Entertainment

About the Role

We Are Rosie is seeking a Paid Social Manager to manage day-to-day execution and optimization of the Clients paid social campaigns across Meta TikTok YouTube and other platforms throughout the studios 2026 theatrical release cycle. This is a hands-on execution role reporting to the Paid Social Associate Director and working as part of a fully integrated paid media team.

The right candidate is platform-fluent has worked on entertainment or studio campaigns before and can independently manage active media buys across multiple channels simultaneously.

Prioritized Responsibilities

Campaign Execution

• Set up launch and manage paid social campaigns across Meta TikTok and YouTube for the Client film releases
• Implement audience targeting strategies creative rotations and bid management aligned to the ADs direction
• Own trafficking and campaign structure including naming conventions pixel/tag implementation and UTM tracking
• Maintain budget pacing and daily spend targets across all active campaigns

Optimization & Testing

• Monitor performance daily and make hands-on optimizations to improve efficiency and delivery
• Execute A/B and creative testing plans informed by the Paid Social AD
• Identify underperforming audiences placements or creative assets and escalate with recommended adjustments
• Stay current on platform algorithm changes new ad formats and best practices relevant to entertainment campaigns

Reporting

• Pull regular paid social performance reports and contribute to cross-channel dashboards
• Flag issues and optimization wins to the Paid Social AD proactively
• Maintain clean well-organized account structure and documentation for visibility and continuity

Qualifications :

Qualifications

• 35 years of paid social experience at a media agency or in-house team

• (Required) Experience managing paid social campaigns for entertainment theatrical or studio clients

• Strong hands-on proficiency with Meta Ads Manager TikTok Ads Manager and YouTube/Google Ads

• Experience with trafficking pixel/tag setup and UTM tracking best practices

• Comfortable managing multiple active campaigns simultaneously under tight release-window timelines

• Detail-oriented organized reliable; someone who can be counted on to catch issues before they escalate

• Full-time availability (40 hrs/week) confirmed before engagement

Key Characteristics

• Pedigree: Media agency or studio-side paid social practitioner with platform fluency and proven entertainment campaign experience.

• Passion: Loves the craft of social media advertising and finds the intersection of audience data creative performance and release-window timing genuinely exciting.

• Potential: A reliable high-output executor who can run active buys across three platforms at once and still find time to test new approaches.

• Play: Keeps things clean: organized account structure consistent naming and a log of what was changed and why.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Full-time