Senior Manager of Marketing and Communications

Role Overview

The Senior Manager of Marketing and Communications (SMoMC) is a key leader on the Shared Services Team responsible for elevating KIPP Jacksonvilles public profile and strengthening enrollment and talent pipelines through strategic high-impact communications. This role owns the regional marketing and communications strategy directly influencing student and teacher recruitment outcomes. The SMoMC also oversees the media intern program cultivating future storytellers who amplify KIPP Jacksonvilles joyful and equitable learning environment.

This is a year-round full-time position that partners closely with the School Operations Talent and External Affairs teams.

Key Responsibilities

Strategic Marketing & Recruitment Impact

• Develop and lead regional marketing strategy with clear goals for student recruitment teacher recruitment and community brand awareness.
• Partner with the Director of Enrollment and the Director of Talent to analyze data and optimize campaigns based on conversion metrics.
• Oversee marketing budgets to ensure investments yield strong enrollment and hiring returns.
• Lead paid media efforts (e.g. digital radio billboard) and track impact on application generation and brand growth.

Digital & Social Media Management

• Manage all regional social media accounts and content calendar.
• Supervise media interns and provide coaching in social media storytelling brand alignment and field coverage.
• Oversee the KIPP Jacksonville website and drive content updates aligned to family and teacher-facing priorities.
• Lead digital newsletters and email campaigns for prospective families staff and community partners.

Internal & External Communications

• Write and distribute regional internal newsletters and updates in coordination with executive leadership.
• Develop external messaging including press releases media statements op-eds and donor-facing communications.
• Create and maintain standardized parent communication templates (e.g. welcome letters orientation info FAQs) to ensure consistent timely and high-quality messaging at the start of each school year.
• Serve as the central point of contact for all external-facing media requests and brand partnerships.

Collateral Development & Brand Management

• Design or oversee creation of branded marketing materials (e.g. school flyers recruitment materials swag).
•  Ensure consistent branding across presentations signage social media and printed content.
• Maintain a library of brand assets photography and video content for recruitment and development use.

Key Success Metrics

• 30% of new student applications come directly from marketing campaigns.
• Quarterly increase in engagement across social media platforms.
• Measurable increase in teacher applicant pipeline from targeted campaigns.
• 100% of major regional events supported with timely on-brand communications.
• All schools and departments report receiving responsive and high-quality communications support.
• Media intern program results in high-quality field coverage and content production each quarter.

Qualifications :

Required

• Bachelors degree

• Minimum of 3 years of professional experience in marketing communications or a related field

• Strong project management skills and ability to manage multiple campaigns simultaneously

• Exceptional written visual and verbal communication skills

• Proficiency in social media platforms email marketing tools and CMS/web management

• Comfort with graphic design tools (e.g. Canva Adobe Creative Suite PowerPoint)

Highly Preferred

• Experience in a nonprofit charter school or mission-driven organization

• Understanding of brand strategy and storytelling in educational or equity-focused settings

• Familiarity with photography video editing or content management systems

In accordance with Florida House Bill 531 this position requires a background screening through the Care Provider Background Screening Clearinghouse. For more information regarding the screening process education and awareness please visit the official website at: 

Additional Information :

This is a full-time year-round position based at the KIPP Jacksonville Regional Office. Typical hours are 8:00 a.m.5:00 p.m. with some flexibility required around major events campaign launches or media deadlines. After initial onboarding this role will have a hybrid work schedule with 3 days required in office each week and two days remote.

Pay and Compensation

• Base pay starts at $62000 and is commensurate on experience

• Individual health benefits (including medical dental and vision)

• 403(b) retirement program with a company match

• All staff members receive individualized support and professional development

APPLY
Please complete an application and upload a resume via our job board. No applicants will be considered who submit resumes through other job postings.  Link here:  If youre a current KIPP Jacksonville team member and are interested in applying you should 1) let your current manager know that youre interested and 2) complete the application in its entirety online. 

QUESTIONS

If you have questions about this position at KIPP Jacksonville Public Schools please email LaShawnda at

Please understand that resumes and/or cover letters are not accepted via email and you will be redirected to apply via the website.

KIPP Jacksonville Public Schools is committed to a policy of equal treatment for all individuals applying for employment at our schools. KIPP Jacksonville Public Schools does not discriminate on the basis of race color gender handicap age religion sexual orientation or national or ethnic origin.  

Remote Work :

No

Employment Type :

Full-time