Sr Manager, Global Strategic Marketing

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team youll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the worlds toughest challenges.

How will you make an impact

Join us in shaping the future of diagnostics. As Sr. Manager Global Strategic Marketing you will drive growth across a portfolio including Diagnostic Services and Niche Diagnostics quality control and toxicology portfolios serving B2B distributors and B2C.

This role is ideal for a strategic commercially minded marketer who excels at translating business priorities into targeted data-driven marketing programs. You will play a key role in defining customer segmentation persona-driven strategies account-based marketing (ABM) and distributor marketing approaches while executing integrated campaigns that accelerate pipeline and revenue.

What will you do

• Own and execute the global marketing mix across channels optimizing digital events partnerships distributor programs and field marketing to drive demand and pipeline
• Define target segments and buyer personas building tailored strategies for complex B2B buying groups
• Lead account-based marketing (ABM) initiatives for strategic and high-value accounts in partnership with commercial teams
• Develop and execute distributor marketing programs enabling channel partners with tools campaigns and messaging to drive in-market growth
• Develop and implement positioning and messaging aligned to customer needs market trends and competitive dynamics
• Design and execute integrated campaigns that deliver measurable business impact across the funnel
• Partner cross-functionally with product management sales R&D and regional marketing to ensure alignment and execution
• Measure analyze and optimize performance using data-driven insights to continuously improve campaign effectiveness and ROI
• Own marketing budget planning and tracking ensuring effective allocation of resources monitoring spend and optimizing ROI across programs

Keys to Success

Education

• Bachelors degree in marketing healthcare or related field of study.

Experience

• 7 years of Experience in B2B marketing within diagnostics life sciences or other complex regulated industries.

Knowledge Skills Abilities

• Diagnostics market and customer knowledge.
• Strong track record of managing the full marketing mix including distributor/channel marketing and executing integrated campaigns.
• Experience developing persona-based and segment-driven strategies.
• Hands-on experience with account-based marketing (ABM) in a global or enterprise environment.
• Experience supporting OEM or private label models.
• Experience working with distributors channel partners or indirect sales models.
• Ability to operate at both strategic and executional levels in a matrixed organization.
• Strong analytical communication and stakeholder management skills.