Specialty Marketing Director

As a Specialty Marketing Director you will be responsible for the leadership and execution of Westgates affiliate and partner marketing strategy to drive qualified vacation ownership leads increase resort tour bookings and generate incremental revenue. You will build manage and optimize a portfolio of affiliate partners and third-party marketing relationships that support the companys vacation ownership objectives. You will oversee affiliate marketing and partner with the Digital Marketing team on affiliate relationship opportunities and channels and ensure all partnerships are aligned with Westgates brand values and business goals

What You Will Do:

• Develop and lead the marketing partnerships that will produce leads that will result in vacation package bookings.
• Manage day-to-day program operations including partner onboarding performance management compliance monitoring and contract negotiations.
• Establish commission structures incentive programs and partnership terms to drive partner engagement and vacation package sales.
• Collaborate cross-functionally with Sales Digital Marketing Brand & Creative Legal Finance and Operations teams to ensure partnership strategies support organizational goals.
• Analyze performance data and KPIs to optimize campaign results improve lead quality and maximize return on investment.
• Develop marketing campaigns promotional offers and co-branded initiatives with partners.
• Stay current on marketing trends technologies competitive landscape and compliance regulations.

Qualifications :

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What You Will Bring

• Bachelors degree in Business Marketing Hospitality Management or a related field or equivalent relevant work experience.
• Masters degree in Business Administration (MBA) preferred.
• 10 years of progressive leadership experience in affiliate marketing digital partnerships or business development within the hospitality timeshare or travel industry.
• Proven success in building and managing affiliate programs with measurable revenue and lead generation impact.
• Experience in contract negotiations partnership management and affiliate operations.
• Demonstrated experience leading a team and working cross-functionally in a fast-paced environment
• Experience working in or supporting Timeshare Sales & Marketing and Call Center operations highly preferred.
• Strong knowledge of affiliate marketing platforms networks and digital marketing best practices.
• Exceptional relationship management negotiation and communication skills.
• Analytical and data-driven mindset with experience in ROI analysis and affiliate performance
• optimization.
• Results-oriented with a focus on delivering qualified leads and revenue growth.
• Strong leadership mentoring and team development capabilities.
• Ability to manage multiple projects partnerships and priorities simultaneously.
• High level of integrity professionalism and attention to compliance standards.
• Proficiency in Microsoft Office Suite; experience with affiliate management systems CRM platforms and analytics tools preferred.

Additional Information :

Why Westgate  

• Comprehensive Health Benefits Medical Dental and Vision Coverage
• Paid Time Off Vacation Sick and Personal Time to Recharge
• Paid Holidays
• 401(k) with Generous Company Match to Support Your Future
• Daily Pay Access Your Earnings When You Need Them
• Family-Focused Benefits Pregnancy Parental Leave and Adoption Assistance
• Wellness Programs to Support Your Well-Being
• Flexible Spending Accounts (FSA)
• Tuition Assistance to Help You Grow Your Career
• Military Leave
• Employee Assistance Program (EAP) Support When You Need It Most
• Life Disability Accident Critical Illness and Hospital Insurance
• Pet Insurance for Your Furry Family Members
• Loyalty Program Exclusive Discounts on Hotels Cruises Resorts Restaurants Entertainment and More
• Low-Cost Gym Membership
• NEW! David A. Siegel Legacy Scholarship  Up to $40000 for Team Members Dependents
• Career Growth and Advancement Opportunities
• Community Involvement Give Back and Make an Impact

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other protected status under federal state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process please email with the job title and the location of the position for which you are applying.

This job posting is intended to provide a general overview of the position and may not include every responsibility duty or qualification required. Duties responsibilities and activities may change at any time with or without notice.

Remote Work :

No

Employment Type :

Full-time