Digital Marketing Specialist

The Role

GFL is seeking a dynamic Digital Marketing Specialist for a dual-function role focused onorganic growthanddeep data analytics. You will optimize the Environmental Services website while providing the marketing team with actionable insights to drive performance.

Core Responsibilities

• SEO Strategy:Research keywords and develop localized search positions for our flagship site.

• AI Optimization:Create AI-friendly content and stay ahead of emerging SEO best practices.

• Web Management:Execute content updates and publishing viaDato CMS.

• Advanced Analytics:Build GA4 and Looker Studio dashboards to report trends and performance to senior leadership.

• Collaboration:Work cross-functionally with web developers and content creators to optimize project outcomes.

Technical Skills & Competencies

• Analytics:GA4 (Complex reporting) Google Tag Manager Microsoft Clarity Looker Studio.

• SEO & Research:Ahrefs Google Search Console Google Trends Keyword Planner Page Speed Insights.

• AI & Tools:Google Gemini (AI adeptness) Dato CMS Excel/Google Sheets (Advanced computation).

• Soft Skills:Strong cross-functional collaboration presentation building and problem-solving.

Qualifications

• Proven Results:Verified history of improving organic performance and data-driven decision-making.

• Expertise:In-depth knowledge of technical SEO and current AI marketing trends.

• Efficiency:Ability to translate complex data into clear high-level presentations.

GFL Environmental: Green Today. Green For Life.

We thank you for your interest. Only those selected for an interview will be contacted.

GFL is committed to equal opportunity for all without regard to race religion color national origin citizenship sex sexual orientation gender identity age veteran status disability genetic information or any other protected characteristic. If you are interested in applying for employment and need special assistance or an accommodation to apply for a posted position please contact

Please note that GFL does not provide visa sponsorshipfor this position. Valid work authorization in the country where the job is located is candidates will be required to provide valid documentation confirming their eligibility to work in the country where the job is located prior to their start date.

This hiring process may utilize machine-based systems to assist in screening and assessing applicants. Final selection decisions are made by our recruitment team.