Director Content Marketing

The Director Content Marketing serves as the strategic and operational engine behind Caesars Entertainments enterprise SEO and AI discovery role leads how all supporting digital propertiesare discovered across traditional search engines Generative Engine Optimization (GEO) platforms and emerging AI-driven experiences. With alean high-impact team (Director Specialist)and expansive business scope (all properties all digital lines of business) this leader must excel atprioritization hands-on execution and operational efficiency. You will design the strategy determine where to focus limited resources for maximum impact and personally drive critical initiatives that influence how millions of travelers discover evaluate and book with Caesars.

Strategic Leadership & Enterprise Prioritization

• Define and continuously refine Caesars Entertainments enterprise-wide SEO GEO and content discovery strategy across all brands properties and digital business lines.
• Ruthlessly prioritize initiatives based on business impact scalability and speed-to-value balancing long-term platform investments with near-term performance gains.

• Establish clear decision frameworks to determine where SEO and content efforts can most effectively drive incremental revenue and organic growth.

Hands-On Leadership & Execution

• Serve as both strategist and senior practitioner directly owning complex SEO GEO and content initiatives where leverage is highest.
• Partner closely with the SEO Specialist to assign work intentionally remove friction and ensure execution remains tightly aligned to strategic goals.

• Personally lead initiatives involving technical SEO alignment large-scale content optimization AI visibility improvements and search experience innovation.

Cross-Functional Influence

• Collaborate with PR Social Paid Media Affiliates eCommerce and Regional Marketing to align priorities and integrate content into broader marketing initiatives.

• Represent the Content Marketing team in thoughtleadership forums and demand-generation discussions.

Operational Excellence & Efficiency

• Design lightweight scalable workflows that maximize output from a small team while maintaining editorial quality speed and governance.
• Build repeatable processes for content creation optimization publishing and performance measurement across a broad content footprint.
• Oversee and optimize relationships with external partners (e.g. Skyword Brandlight) ensuring vendor work is tightly scoped outcome-driven and complementary to internal capabilities.

Content Governance & Editorial Excellence

• Act as the central SEO and organic discovery partner to PR Social Paid Media Affiliates eCommerce Product and Regional Marketing teams.
• Influence roadmaps and campaigns across the organization to ensure SEO and AI discoverability are embedded earlynot bolted on late.
• Represent SEO and Content Marketing in executive discussions advocating for investments based on business impact and measurable outcomes.

Performance Management & Insights

• Define and monitor content performance metrics including incremental visits keyword rankings organic visibility shifts and conversion impacts.

• Develop reporting frameworks that clearly demonstrate content ROI and inform strategic and budget decisions.

• Use performance insights to continuously reallocate effort toward the highest-impact opportunities.

• 8 years of experience in SEO content marketing or related digital marketing fields with progressive leadership responsibility.
• Demonstrated success leading high-performing content teams and managing complex cross-functional initiatives.
• Strong understanding of SEO GEO AI-driven search trends and evolving digital discovery behaviors.

• Leadership & Decision-Making

• Demonstrated strength in prioritization focus and tradeoff-making across large complex digital ecosystems.

• Experience leading with influence rather than scalealigning stakeholders and moving work forward without large teams.

• Comfort operating with ambiguity moving quickly and iterating based on results.

Technical & Communication Skills

• Advanced proficiency in PowerPoint and Excel with the ability to translate insights into compelling executive-level narratives.
• Excellent communication stakeholder management and strategic planning skills.
• Experience with thirdparty authoring platforms such as Skyword preferred.

• Other Requirements

• Occasional travel required.